Demand Generation Services
We define customer disqualification early so your sales reps only talk to those who are interested.
We develop strategic programs to lead prospects through the buyer’s journey directly to your sales team.
We accelerate SEO, social media, and content creation to get results, backed by analytical data.
What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role has grown by 30 percent in the past five years. It’s a must-have function in B2B and crucial to building a strong business. For those unfamiliar with the term, it’s a newly coined phrase […]
Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What […]
HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to […]
Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales […]
After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously an introvert and wallflower, Beth made the decision to not get lost in an industry it’s easy to get (or feel) lost in. She gave herself permission to take risks. A point she stressed […]
Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem […]
So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is […]
Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a business stand out? It’s not enough to simply churn out weekly pieces of content. In order to cut through the noise, content has to be high quality, informative, innovative, and visually appealing. And mobile […]
The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell products.” You have to realize that if you’re selling high-ticket items to large businesses, you’re dealing with high-powered decision makers. Hence, you’ll do much better if you approach these high-level players and “offer them […]