The Importance of Sales Automation For Your Business

sales automation

  “Sales automation” is more than just a vendor buzzword or something that applies to your Salesforce CRM. It’s an important practice that every sales team needs to take advantage of if they want to succeed. If you haven’t explored automated sales engagement and sales acceleration tools to boost productivity and improve revenue, take a…

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Introducing LinkedIn Matched Audiences — What You Need to Know

DZ - Blog - LinkedIn Matched Audiences

Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn…

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Demand Generation vs Lead Generation

HubStaff Bloggers May 12, 2018 No comments When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level.

When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It…

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7 Reasons Why Relevant Data is Important to Your Organization

DZ - blog - relevant data

Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization. Just having the metrics isn’t enough. First, the data…

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Why Data and Analytics Matter More than Ever in B2B

Using data and analytics in B2B is nothing new… or at least it shouldn’t be. When you’re focusing on hitting sales goals, managing your team, and a million other things, it’s easy to allow the prioritization of data, analytics, and reporting to drop. Don’t make that mistake. As tempting as it can be to let…

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B2B Lead Generation During a Global Pandemic

It goes without saying that the global COVID-19 pandemic has changed the way the world works. More specifically, it’s changed the way businesses work. CEOs have been forced to reinvent their products and services to cater to the current climate. For B2B companies, one of the biggest impacts has been lead generation.  Saying Goodbye to…

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Get In Touch

Contact DemandZEN Drop us a line or fill out the form. We’d love to discuss your company, goals, and how we can work together. Interested in a career at DemandZEN? Check out our Careers page for job openings and details on how to apply. Let’s Connect (855) 982-1589 North Carolina, USA Name* First Last Email*…

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Appointment Setting ForHigh Growth Companies Solves the challenges around finding, engaging and converting target accounts into real opportunities. Get in Touch We work with B2B tech Our Services DemandZEN is a lead generation services company focused on Account-based Appointment Setting for companies in the B2B Technology space. Our unique approach combines technology with human intelligence…

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The Best Interactive Content Tools to Use

Best Interactive Content Tools for Marketers

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is…

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Top 5 Takeaways from SiriusDecisions Summit

SiriusDecisions 2018 - Las Vegas

SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to adjust their business and marketing strategies to grow in their space. In 2006, they started hosting the SiriusDecisions Summit. The Summit is an annual event where B2B leaders from around the world gather to…

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