We’re a B2B demand generation agency, so we understand the importance of filling your sales funnel. Lead generation is our top priority.
At DemandZEN, our marketing team focuses on creating a fully optimized sales and marketing funnel that takes leads from the awareness stage to decision. Our goal is to convert qualified leads into your best customers. We do this through an array of digital marketing techniques, both proven and experimental.
- Inbound marketing — Unlike traditional marketing, where companies reach out directly to prospects, inbound marketing brings interested leads to you. When prospects interact with your online content, you get their lead information and they get useful material. Plus, they come away with a positive view toward your company. We entice your B2B audience using:
- Blogging and informational articles
- Gated content
- Strategic social media
- Web pages and landing pages
- Calls-to-action (CTAs)
- Account-based marketing (ABM) — ABM is a marketing strategy best suited for enterprise level sales organizations. We profile individual accounts and contacts within them to identify best strategies. Sales and marketing teams really have to be aligned with ABM programs, which is where DemandZEN shines.
- Pay-Per-Click (PPC) — One such lead generation strategy involves pay-per-click, or PPC ad campaigns. We design landing pages and run data-driven A/B tests to determine the most effective content to drive leads. If you have PPC campaigns running prior to teaming up with us, we’ll do a thorough review and implement changes. Our PPC optimization is based on best practices and our experience working with other clients. Advertising platforms we manage include:
- Bing Ads
- Google AdWords
- Facebook Ads
- LinkedIn Ads
- Transparent reporting — DemandZEN believes in transparent reporting, so you’ll have insight into PPC performance metrics. What’s more, we walk you through the data in our regularly set meetings. Our techniques have been shown to increase conversion rates and, ultimately, your advertising ROI.
- Marketing automation — We use effective marketing automation, including email drip campaigns and RSS feeds, to nurture dormant leads. Additionally, we create and promote gated content to capture lead information from your website visitors and anyone interacting with your content. Successful lead generation companies leverage multi channel marketing, strategic PPC campaigns, and a social media presence to increase brand awareness and drive qualified inbound leads.
DemandZEN goes above and beyond when it comes to lead generation. Not only do we drive leads of the highest quality, but we also have a lead follow-up program that sets us apart from all other marketing agencies. Learn about our lead follow-up services.