Customer Success

Case Study | Paid Search Campaign

Here are the results of a recent lead generation campaign implemented by DemandZEN on behalf of an online professional services company. The AdWords campaign centered around highly-specific landing pages that were A/B tested to optimize conversion rates.

These charts shows our client’s company-wide AdWords performance 4 months before the DemandZEN campaign and 4 months after.

DemandZEN Case Study | AdWords Performance CPC

DemandZEN’s campaign cut our client’s Cost-Per-Conversion by nearly two-thirds, from $35.94 to $13.94.

DemandZEN Case Study | AdWords Performance CTR

We doubled our client’s Click-Through-Rate.

DemandZEN Case Study | AdWords Performance Conversion Rate

Their Conversion Rate also doubled, up to 9%.


DemandZEN can help you improve your AdWords ROI. Contact us to learn more about our digital marketing services, which also include email marketing, website optimization and asset creation.