social strategy

Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
DZ - Blog - Social Media for Trade Shows

4 Ways to Successfully Use Social Media for Trade Shows

The right trade show events prove to be a valuable investment time and time again. But just showing up to the booth isn’t enough anymore. Social media is a great tool to incorporate into your event marketing strategy. And if done correctly, a flashy booth won’t be the only thing making a statement at your company’s trade show. Here are 4 ways to use social media for trade shows. Show… Read More »4 Ways to Successfully Use Social Media for Trade Shows