social media

Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
How to Read a Facebook Ads Report – Is Your Facebook Data Fake?

How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?

Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is whether or not Facebook is inflating advertising data. Today, we’ll cover the specific accusations, like… Read More »How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?
selling technology without a sales team

Selling Technology Solutions Without a Sales Team

Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive, and you need to stand out. While getting an inside sales team to do your selling is the traditional route, more software companies are choosing to forego hiring sales in favor of “self-service sales.” So, what does selling technology without a sales team look like? It requires that you… Read More »Selling Technology Solutions Without a Sales Team

Social media and brand awareness for your business

When it comes to social media and brand awareness there are several things you need to understand. You should always be on the lookout for better ways to get your brand on the radar of potential customers. And using social media for this purpose is a perfect way to engage with current customers and attract new ones. According to this study, 71% of consumers are more likely to recommend a… Read More »Social media and brand awareness for your business

Twitter Character Limit Increase! What It Means For Your Social Media Strategy

Looks like the holiday season started a little early this year. We can all rejoice that Twitter finally sided with its users and agreed with the sentiment that 140 characters is just not enough anymore. Twitter’s decision to double its character limit is a big deal. This blog post will take a look at the Twitter character limit increase and what it means for your b2b social media marketing strategy.… Read More »Twitter Character Limit Increase! What It Means For Your Social Media Strategy
CoSchedule: Tool of the Month

DemandZEN’s Marketing Tool of the Month: CoSchedule

Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. That’s why, every month, we highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for your business without the stress. In this post, we’ll focus on CoSchedule. CoSchedule CoSchedule is… Read More »DemandZEN’s Marketing Tool of the Month: CoSchedule

Top Reasons Your B2B Marketing Strategy Should Include Facebook Live

Released to all users in January of 2016, Facebook Live is barely one-year-old and is still unknown territory to many. However, its importance to businesses, big, small, and any size in between, shouldn’t be ignored. We’re here to give you 5 reasons your B2B marketing strategy should include Facebook Live. Campaign ROI Facebook Live is completely free, making any return on investment from it extremely valuable. Add on your ability… Read More »Top Reasons Your B2B Marketing Strategy Should Include Facebook Live
hashtag history

Know Your Hashtag History

Sure, you use hashtags daily. You might even speak in hashtags (ironically, of course). But do you know the details of how the hashtag was born and evolved over time? If you’re going to make it as a social media marketer, it’s important that you know your hashtag history. The beginning Chris Messina is the inventor of the hashtag. He tweeted the first hashtag in 2007. He was employed at… Read More »Know Your Hashtag History