[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself: How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
Why do we backlink? As digital marketers, we prioritize a comprehensive backlink strategy to improve SEO for our websites. A healthy backlink strategy will raise your domain authority, brand awareness, search engine presence, and help you create a network of peers who are willing to exchange content with you. It takes a heavy focus on guest blogging, disavowing negative links, sustaining partner relationships, and creating new relationships with bloggers and… Read More »The Ultimate Backlink Strategy For Amplifying Your Web Presence
In 2016, we shared some advice for you on SEO for dummies. But things have changed since then! SEO is even more important, and it’s tougher than ever to get a foot in the door when you’re just starting out. Here is your updated guide: Search Engine Optimization For Dummies 2018. Step 1: What’s wrong with your site? It’s not you, it’s your website. The first step in determining what… Read More »Search Engine Optimization for Dummies 2018
Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive, and you need to stand out. While getting an inside sales team to do your selling is the traditional route, more software companies are choosing to forego hiring sales in favor of “self-service sales.” So, what does selling technology without a sales team look like? It requires that you… Read More »Selling Technology Solutions Without a Sales Team
Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what you’re doing and why SEO is important. Your boss is focused on the big picture, but sometimes they might not know what is necessary to move the needle. Here are seven things your boss wants to know about SEO. 1. What is SEO? The first thing your boss wants… Read More »7 Things Your Boss Wants to Know About SEO
SEO Best Practices for 2018 Wondering what you need to be doing in 2018 to boost your organization’s searchability? Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by adhering to SEO best practices for 2018, you’ll get your content in front of people… Read More »SEO Best Practices for 2018
Focus on the basic SEO techniques With so many things in life, we concentrate on becoming the best. We want that No. 1 spot, and that’s true in both SEO rankings and sports. After building a Super Bowl-winning NFL roster, coaches and general managers need to ask themselves how they maintain that level of talent to continue winning. As SEO marketers, we need to do the same thing with our… Read More »Basic SEO Techniques For Maintaining Your SEO Ranking
Finding the right tools for your website can be daunting. It requires time you don’t have and it seems there is always a new problem to solve, a new set of metrics to analyze, and search engine algorithm challenges to face. Every month we highlight a different tool that helps businesses like yours solve problems. This way you can learn about great new tools that could be a perfect fit… Read More »DemandZEN’s Marketing Tool of the Month: VWO
Recently tasked with performing a technical SEO audit? Or maybe you’ve just heard about how important it is without any real idea as to why. This blog post not only goes into the point of a technical SEO audit, but exactly how to complete one. The Point Performing a technical SEO audit is important to anyone who is concerned with website optimization, increasing website visitors, and increasing page rank.… Read More »Performing A Technical SEO Audit: What’s the Point?
Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. Every month, we highlight one tool that solves a different business problem. That way, you can learn about tools that could help you meet your business goals without the stress. In this post, we’ll focus on the Website Grader by HubSpot. Website Grader Website Grader… Read More »DemandZEN’s Marketing Tool of the Month: Website Grader