seo strategies

backlink strategy

The Ultimate Backlink Strategy For Amplifying Your Web Presence

Why do we backlink? As digital marketers, we prioritize a comprehensive backlink strategy to improve SEO for our websites. A healthy backlink strategy will raise your domain authority, brand awareness, search engine presence, and help you create a network of peers who are willing to exchange content with you. It takes a heavy focus on guest blogging, disavowing negative links, sustaining partner relationships, and creating new relationships with bloggers and… Read More »The Ultimate Backlink Strategy For Amplifying Your Web Presence
search engine optimization for dummies 2018

Search Engine Optimization for Dummies 2018

In 2016, we shared some advice for you on SEO for dummies. But things have changed since then! SEO is even more important, and it’s tougher than ever to get a foot in the door when you’re just starting out. Here is your updated guide: Search Engine Optimization For Dummies 2018. Step 1: What’s wrong with your site? It’s not you, it’s your website. The first step in determining what… Read More »Search Engine Optimization for Dummies 2018
SEO best practices 2018

SEO Best Practices for 2018

SEO Best Practices for 2018 Wondering what you need to be doing in 2018 to boost your organization’s searchability? Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by adhering to SEO best practices for 2018, you’ll get your content in front of people… Read More »SEO Best Practices for 2018
seo basic techniques

Basic SEO Techniques For Maintaining Your SEO Ranking

Focus on the basic SEO techniques With so many things in life, we concentrate on becoming the best. We want that No. 1 spot, and that’s true in both SEO rankings and sports. After building a Super Bowl-winning NFL roster, coaches and general managers need to ask themselves how they maintain that level of talent to continue winning. As SEO marketers, we need to do the same thing with our… Read More »Basic SEO Techniques For Maintaining Your SEO Ranking
Fact and Fiction: The Real Dangers of Duplicate Content in SEO

Fact and Fiction: The Real Dangers of Duplicate Content in SEO

Duplicate content in SEO is often seen as the faceless enemy. It seems obvious that duplicate content is just content duplicated across the internet, but there are a lot of questions concerning it. Everyone knows it exists. Everyone knows they should fear it. But no one is quite sure what it is (or isn’t). Fear of the unknown is common, but we don’t want to stay afraid. That’s why we… Read More »Fact and Fiction: The Real Dangers of Duplicate Content in SEO
DemandZEN - seo keyword research for your blog

SEO Keyword Research: Choosing the Right Keyword for your Blog Post

So you have an idea for a blog post that you can’t wait to write. Or maybe you just finished an article that just came to you out of thin air! That’s awesome. But if you want search engines to find you, you need to pick the right keyword for the post based on your SEO keyword research. How is that done, exactly? Here are a few tips to ensure… Read More »SEO Keyword Research: Choosing the Right Keyword for your Blog Post