sales enablement

The number of businesses with a dedicated sales enablement role has grown by 30% in the past 5 years.

Sales enablement strategies

Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role has grown by 30 percent in the past five years. It’s a must-have function in B2B and crucial to building a strong business. For those unfamiliar with the term, it’s a newly coined phrase referring to a range of practices (i.e. sales enablement strategies) that aim to facilitate sales.… Read More »Sales enablement strategies
sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified leads, nurturing leads until they’re ready to buy, and in providing sales collateral such as data sheets, testimonials, or white papers. But there is another important piece of the puzzle that marketing teams can assist with when it comes to sales enablement. Enter: the sales cadence. What’s a sales… Read More »Sales Cadence: The Missing Link In Your Sales Enablement Strategy