sales and marketing

sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
selling technology without a sales team

Selling Technology Solutions Without a Sales Team

Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive, and you need to stand out. While getting an inside sales team to do your selling is the traditional route, more software companies are choosing to forego hiring sales in favor of “self-service sales.” So, what does selling technology without a sales team look like? It requires that you… Read More »Selling Technology Solutions Without a Sales Team
Why you should outsource inside sales

Why You Should Outsource Your Inside Sales

Inside sales is an inside job…right? In today’s society, it’s increasingly evident that inside sales is actually a job best outsourced for companies looking to generate opportunities quickly, efficiently, and cost effectively. Let’s take a look at the up-front investments for hiring an inside sales team: Investing in Inside Sales In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating… Read More »Why You Should Outsource Your Inside Sales
DemandZEN - Blog - Strengthen sales and marketing relationships

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing a record low. Even though these are business relationships, humans are still the epicenter and… Read More »Strengthen Sales and Marketing Relationships Using Analytics
sales and marketing alignment

The White Whale: Sales and Marketing Alignment

Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who struggles to get what you need from marketing. Maybe you’re a marketer who feels the materials you provide the sales team never get used. Despite working in the same office, these two departments can feel like two, totally separate worlds. But it’s important to remember that though the work… Read More »The White Whale: Sales and Marketing Alignment