What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on because you have to build the metrics yourself, email reporting is quite the opposite. Unless you’re doing email marketing in a way that’s never been done before (or at least since the mid ‘90s), […]
Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing […]
Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization. Just having the metrics isn’t enough. First, the data […]