What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results. Sculpt […]
Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas morning. At the crack of dawn we wake up, run down the stairs screaming, and tear open the report. And just like kids on Christmas, all we focus on is that brand new shiny […]
If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools. When done as part of your inbound strategy, PPC campaigns can be effective lead generators. Getting into PPC, however, isn’t always simple or easy and the topic can be a bit overwhelming at first. Fortunately […]
Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent years, you can still find relics online comparing the two. People question “Which is better?” or “Which is really worth the investment of my time?” These questions are your prospects are asking about you […]
When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too many options for your own good. You might fall for the hype and waste money on the latest “ppc tricks”. Or you might do the opposite mistake and resort to old strategies that no longer […]