PPC campaigns

quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt Your Campaigns by Using Negative Keywords Negative keywords are keywords that you tell Google AdWords… Read More »4 Tricks To Ensure You Get Quality Leads on AdWords

The beginner’s guide to Google PPC management

If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools. When done as part of your inbound strategy, PPC campaigns can be effective lead generators.  Getting into PPC, however, isn’t always simple or easy and the topic can be a bit overwhelming at first. Fortunately for you, we’ve prepared this quick guide to Google PPC management. Just continue reading to find… Read More »The beginner’s guide to Google PPC management
Competitor Advertising

Competitor Advertising for PPC: Key Elements You Need to Include

Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent years, you can still find relics online comparing the two. People question “Which is better?” or “Which is really worth the investment of my time?” These questions are your prospects are asking about you and your competitors. This is precisely why you need to start a competitor advertising campaign.… Read More »Competitor Advertising for PPC: Key Elements You Need to Include
optimize your linkedin ads

3 Strategies to Optimize Your LinkedIn Ads

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every advertising venture needs a solid strategy. Optimizing your LinkedIn ads is one way to maximize… Read More »3 Strategies to Optimize Your LinkedIn Ads
advertising roi

5 Ways to Improve Your Advertising ROI

  • demandzen 
  There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for your brand to stay top-of-mind. At the same time, traditional advertising mediums are dwindling in numbers. With those challenges always looming, here are 5 ways to improve your advertising ROI: 1. Advertise where your core users spend a lot of their time This may seem like an obvious place… Read More »5 Ways to Improve Your Advertising ROI
mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote your brand on mobile devices, you’ll fall behind your competitors. So get ahead by investing in mobile ads. Who are the Mobile Users? Mobile users aren’t just tweens on social media. They are also business users checking their email, searching on Google, and making purchases. A lot of important… Read More »The Importance of Creating a Mobile Ad Campaign
google adwords

Google Adwords – It’s Expensive to Be Average

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post on Adwords Click Through Rates (CTRs) by industry. We are going to talk a bit about the averages in Technology and what they mean in practice. A dirty little secret of Adwords is that it’s highly optimized for Google to make money. A lot of it. I’m sure that… Read More »Google Adwords – It’s Expensive to Be Average
hot in marketing

What’s Hot and What’s Not in B2B Marketing?

As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything from cold calls and trade shows to SEO and PPC. We’ve worked with a variety of attribution modelling tools over the years and Bizible remains one of our favorites for B2B marketing attribution. Its ability to connect your attribution data through to opportunities within your CRM is awesome. We… Read More »What’s Hot and What’s Not in B2B Marketing?
testing in marketing

Generate Demand for your clients using the testing methodology

  • demandzen 
Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he took that experience and partnered with Amanda Moore to create DemandZEN, an agency made of a world-class team focused on driving demand generation in order to support a client’s revenue process. Bart believes demand generation is a business critical, but often complex process, that requires a combination of strong… Read More »Generate Demand for your clients using the testing methodology