4 Tricks To Ensure You Get Quality Leads on AdWords

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt […]

3 Strategies to Optimize Your LinkedIn Ads

3 Strategies to Optimize Your LinkedIn Ads

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every […]

5 Ways to Improve Your Advertising ROI

5 Ways to Improve Your Advertising ROI

  There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for your brand to stay top-of-mind. At the same time, traditional advertising mediums are dwindling in numbers. With those challenges always looming, here are 5 ways to improve your advertising ROI: 1. Advertise where your […]

Google Adwords – It’s Expensive to Be Average

Google Adwords – It’s Expensive to Be Average

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post on Adwords Click Through Rates (CTRs) by industry. We are going to talk a bit about the averages in Technology and what they mean in practice. A dirty little secret of Adwords is that […]

What’s Hot and What’s Not in B2B Marketing?

What’s Hot and What’s Not in B2B Marketing?

As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything from cold calls and trade shows to SEO and PPC. We’ve worked with a variety of attribution modelling tools over the years and Bizible remains one of our favorites for B2B marketing attribution. Its […]