marketing tips

SiriusDecisions 2018 - Las Vegas

Top 5 Takeaways from SiriusDecisions Summit

SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to adjust their business and marketing strategies to grow in their space. In 2006, they started hosting the SiriusDecisions Summit. The Summit is an annual event where B2B leaders from around the world gather to discuss market trends and ideas. This year, we at DemandZEN were able to attend. Here… Read More »Top 5 Takeaways from SiriusDecisions Summit
visual content marketing

Tips For Creating Beautiful Visual Content Marketing

Usually when we think of content marketing, we think of writing content. After all, content such as blogs, whitepapers, guides, landing pages, email nurtures, and checklists rule the digital marketing world. But while the copy is important for those elements, engaging content is more than just clever wordplay. Visual content marketing is a huge piece of the puzzle. After all, a bad template or subpar image can ruin your amazing… Read More »Tips For Creating Beautiful Visual Content Marketing
Multi channel marketing is crucial for your business

Multi-channel marketing: why it’s crucial for your business

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If you’re running a big business, multi channel marketing is an absolute must. In fact, it’s the only way to participate in marketing that makes sense. Today’s customers have a ton of channels at their disposal, and they decide which ones they prefer and like. Simply put, if you’re leaving any channels out, you’re leaving out the customers who prefer those channels over others. And it isn’t just about preferences.… Read More »Multi-channel marketing: why it’s crucial for your business