marketing strategy

How to Create an Exceptional Client Experience

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Creating an exceptional client experience shouldn’t be a burdensome task for B2B companies. However, it does take effort from your whole team. Dedication to customer needs should be the primary objective of any organization. But great service starts before the business becomes a client. Here are a few ways to create exceptional client experiences: First Contact The first contact with your potential client is the most important, as it defines… Read More »How to Create an Exceptional Client Experience
CoSchedule: Tool of the Month

DemandZEN’s Marketing Tool of the Month: CoSchedule

Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. That’s why, every month, we highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for your business without the stress. In this post, we’ll focus on CoSchedule. CoSchedule CoSchedule is… Read More »DemandZEN’s Marketing Tool of the Month: CoSchedule
common mistakes on b2b websites

Common Mistakes on B2B Websites

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B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates and, most importantly, conversions. Conversions are always top of mind for B2B websites. To help increase conversions, these are some of the common mistakes B2B websites should eliminate. Lack of Content for Specific Audiences Lack of content for all decision makers is a common mistake found on B2B websites.… Read More »Common Mistakes on B2B Websites
best practices of website layout architecture

Best Practices of Website Layout Architecture

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  The first handshake you have with most of your prospective clients is your website. To make a positive first impression, it is imperative to have a website that is not only appealing, but easy to navigate. The following are a few website layout best practices that will capture your visitor’s attention in just a few seconds. Responsive Design For the past few years, mobile browsing has skyrocketed and dominated… Read More »Best Practices of Website Layout Architecture
5 seo basics for 2017

5 SEO Basics you Need to Know for 2017

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5 SEO Basics for 2017 You Need to Know Search engine optimization has steadily evolved over the years. Long gone are the days of keyword stuffing, spammy links, and poorly worded content pages aimed at just gaining rankings. Today’s SEO is focused on the user experience that can improve the bottom line more than yesteryear SEO techniques. It is also more important than ever to have a great mobile experience… Read More »5 SEO Basics you Need to Know for 2017
Optimize your digital marketing strategy

New Year’s Resolutions for an Optimized Digital Marketing Strategy

We all get lazy. We start to cut corners. Sometimes what’s “good enough for now” becomes the standard. But for an optimized digital marketing strategy, it’s important to shake those bad habits. Let’s see how we can start 2017 off on the right foot. Here are some things to keep in mind as you craft your marketing new year’s resolutions. Define your process How often do things get done without… Read More »New Year’s Resolutions for an Optimized Digital Marketing Strategy
best marketing wordpress plugins

The Best Marketing WordPress Plugins Revealed

WordPress can be a great ally to marketers. The platform itself is very comprehensive, user-friendly, and intuitive. By itself, WordPress gives you a good opportunity to distribute your content. But that’s just the start. The best WordPress marketing plugins can help you get a lot more out of the platform. These plugins can help you increase web traffic and conversion rates, get more email sign ups, and improve your entire sales… Read More »The Best Marketing WordPress Plugins Revealed
Promoting Your Trade Show image

Promoting Your Trade Show Attendance

  When you’re attending a trade show there are a lot of moving parts to track and keep in line. If your team has to travel, where are they staying? If you need a booth or swag at the event, how and when does it need to be shipped? Who’s doing demos? Who’s meeting with prospects? Do we have a speaking engagement? After-party? Sponsorships, venue deposits, flights…the list goes on.… Read More »Promoting Your Trade Show Attendance
The Martian - Implementing a Partner Program

Developing a Partner Program, pt 4: Implementing the Program

Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you may be excited to get things going, it’s important not to rush. Rushing leads to mistakes. Make realistic timelines for each task and roll out the program progressively, in stages. Use a Project Management Tool Email is great. Excel is also great. However, for complex projects they have limitations… Read More »Developing a Partner Program, pt 4: Implementing the Program
partner program pt 3 - structure

Developing a Partner Program, pt 3: How Should I Structure My Program?

We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full range in between. Because of the program structure, some of them were successful and some failed. This is because of alignment. The key to a successful program structure is that the program is designed to be in line with business goals as well as team resources. As we’ve said… Read More »Developing a Partner Program, pt 3: How Should I Structure My Program?