We previously discussed the advantages of using gamification badges in your marketing strategy. But there are other gamification techniques to consider in case badges aren’t the right strategy for your product or service. This blog highlights three examples from three completely different properties that all use effective gamification techniques. “Flash” gamification What’s more exciting than a pop-up food truck? The answer is nothing (especially if you haven’t eaten lunch yet).… Read More »Gamification Techniques for a More Engaging User Experience
Leads are at the top of every marketer’s mind. Where to get them, how to find them, what will cause them to convert. But, leads without additional qualification are just names or email addresses. To make them valuable to your team, you must qualify them. Take your leads to the next level by establishing a standard— marketing qualified leads. What are marketing qualified leads (MQLs)? Marketing qualified leads are just… Read More »Marketing Qualified Leads: The Beginner’s Guide
Recently tasked with performing a technical SEO audit? Or maybe you’ve just heard about how important it is without any real idea as to why. This blog post not only goes into the point of a technical SEO audit, but exactly how to complete one. The Point Performing a technical SEO audit is important to anyone who is concerned with website optimization, increasing website visitors, and increasing page rank.… Read More »Performing A Technical SEO Audit: What’s the Point?
To put it more simply than the concept deserves, closed loop marketing is data-driven marketing that uses sales information to convert qualified leads into customers. Leads go into the marketing machine, and they either become disqualified or sales-ready. Closed loop marketing expands on the idea of the traditional sales funnel where prospects are taken from lead to revenue. It’s not just about getting them to buy once, but creating a… Read More »What Exactly is Closed Loop Marketing?
The right trade show events prove to be a valuable investment time and time again. But just showing up to the booth isn’t enough anymore. Social media is a great tool to incorporate into your event marketing strategy. And if done correctly, a flashy booth won’t be the only thing making a statement at your company’s trade show. Here are 4 ways to use social media for trade shows. Show… Read More »4 Ways to Successfully Use Social Media for Trade Shows
Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. Recently, IBM and the CMO Council surveyed 198 senior marketers to get the nitty gritty… Read More »How Google Data Studio Helps Marketing Solve Its Biggest Challenges
We all know that lead scoring is a way to score leads. It’s also an important way to make sure your sales team is spending their time on the leads most likely to convert. But, what makes up lead scoring? In this post, we’ll discuss explicit scoring and implicit scoring, what they mean, and how best to use them. Explicit Lead Scoring Explicit lead scoring is based on information… Read More »Lead Scoring 101: Explicit Scoring vs. Implicit Scoring
Every single marketer has experienced it: A plan, either fully formed or half-cocked, gets a little TLC but ultimately winds up in the trash. Don’t feel down on yourself when something like this happens. Pick yourself up and figure out the why behind it. There are a few main reasons that most digital marketing plans fall apart. We’ve highlighted them for you here so you can steer clear. Roles… Read More »Top Reasons Why Most Digital Marketing Plans Fall Apart
Digital marketing encompasses a wide array of activities. The campaign types and methods are endless. In today’s digital world, it’s not as simple as throwing together a couple of ads and “pressing go.” In this post, we’ll discuss what digital marketing really is and the best ways to get started. What is digital marketing? Digital marketing is marketing done through digital mediums. It does not mean you have to be… Read More »How to: Get started with digital marketing
You’ve been tasked with creating a survey to send to your B2B customers. But you aren’t sure where to start. Survey building isn’t as simple as making a list of questions and asking for a response. There are a lot of factors to consider. That’s why we’ve put together this list of online survey best practices to help you create surveys that customers fill out and help you derive actionable… Read More »Survey Building: Online Survey Best Practices for B2B Businesses