marketing strategy

sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
selling technology without a sales team

Selling Technology Solutions Without a Sales Team

Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive, and you need to stand out. While getting an inside sales team to do your selling is the traditional route, more software companies are choosing to forego hiring sales in favor of “self-service sales.” So, what does selling technology without a sales team look like? It requires that you… Read More »Selling Technology Solutions Without a Sales Team

Get More Sales With These Six Inbound Marketing Tips

Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it hype, is it real? Let’s look into this and find out. The fact is that people don’t respond to traditional interruptive ads as much as they used to. They reach for the remote when commercials are on or record shows so they don’t have to watch the ads. When… Read More »Get More Sales With These Six Inbound Marketing Tips
DemandZEN Blog - product marketing vs. brand marketing

Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in. Product marketing Product marketing is about one thing: the product. Who makes the product doesn’t… Read More »Marketing with the Head or Heart? Product Marketing vs. Brand Marketing
personalization through automation

A Quick Guide to Marketing Personalization

In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a unique experience. You’ve heard this for as long as you’ve been a digital marketer, “You have to make people feel like you’re talking to them directly”. They have to feel like what they’re seeing on their screen was put there just for them. It doesn’t matter if they’re reading… Read More »A Quick Guide to Marketing Personalization
DemandZEN - Blog - Content Creation Write the Right Way

Getting Started with Content Creation: The Right Way to Write

It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend on content marketing. Without a good content creation strategy (or no content creation strategy for… Read More »Getting Started with Content Creation: The Right Way to Write
DemandZEN Blog - what is a wiki site

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and instead was instantly published and later combed through by editors. But you’re probably wondering now,… Read More »What is a Wiki Site? How to Choose the Best Wiki Site For Your Business
DemandZEN - Blog - Strengthen sales and marketing relationships

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing a record low. Even though these are business relationships, humans are still the epicenter and… Read More »Strengthen Sales and Marketing Relationships Using Analytics