A Quick Guide to Marketing Personalization

A Quick Guide to Marketing Personalization

In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a unique experience. You’ve heard this for as long as you’ve been a digital marketer, “You have to make people feel like you’re talking to them directly”. They have to feel like what they’re seeing […]

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and […]

Strengthen Sales and Marketing Relationships Using Analytics

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing […]