lead nurture

DemandZEN - blog - marketing survey

Reasons to Conduct a Marketing Survey

If you have questions that only your customers can answer about your product and user experience, then you need to conduct a marketing survey. There are a myriad of goals in putting together a survey, but the end result is still your customer telling you exactly what they need. Let’s take a look at three reasons why you might send out a survey. Learn about your customers The primary reason… Read More »Reasons to Conduct a Marketing Survey
welcome email

Why a Welcome Email is Important

…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up in your system and should be one of the first things you do. A lead that has filled out a form is literally asking for it, so it’s a great way to establish a connection to your lead and their inbox, as well as the fact that it’s the… Read More »Why a Welcome Email is Important
marketing how to craft a thank you page

Marketing How To: Craft a Thank-You Page

Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right time with the right message to catch their eye is incredibly difficult. That’s why it’s easy to understand that when someone fills out your form (success!) it’s tempting to provide them an inline confirmation that their submission has been received and move on to the next marketing activity. But… Read More »Marketing How To: Craft a Thank-You Page
marketing lead email

Revamping email marketing for lead nurture: dos and don’ts

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To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience, we present you these Dos and Don’ts for optimizing your email campaigns. Do A/B test subject… Read More »Revamping email marketing for lead nurture: dos and don’ts