Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It […]

4 Tricks To Ensure You Get Quality Leads on AdWords

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt […]

Which Lead Generation Offers Work Best?

Which Lead Generation Offers Work Best?

Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into […]

Reasons to Conduct a Marketing Survey

Reasons to Conduct a Marketing Survey

If you have questions that only your customers can answer about your product and user experience, then you need to conduct a marketing survey. There are a myriad of goals in putting together a survey, but the end result is still your customer telling you exactly what they need. Let’s take a look at three […]

How Google Data Studio Helps Marketing Solve Its Biggest Challenges

How Google Data Studio Helps Marketing Solve Its Biggest Challenges

Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. […]

Lead Scoring Best Practices: A Beginner’s Guide

Lead Scoring Best Practices: A Beginner’s Guide

Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values; when customers take an action or provide information, those attached values create an individual lead score number. While this is a great tool for building marketing and sales campaigns, there is a lot to […]

Using Cold Email to Land Meetings

Using Cold Email to Land Meetings

Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics say that cold email is “a waste of time”. Let me assure you, cold email can be an amazing way to grow your business. Cold email can help you win great publicity, promote your articles, scale […]