No matter how well your business is going, it can always use more leads. But it isn’t just about “getting leads.” You also have to keep them engaged and maintain contact to encourage conversion and prevent them from slipping away. That’s why a coordinated lead follow-up strategy is a must for any business determined to stay ahead of the competition. What is lead follow-up? Even the most successful lead generation… Read More »Lead follow-up best practices: mix up your contact methods
When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It is only when we get into the specifics of combining demand generation and lead generation… Read More »Demand Generation vs Lead Generation
Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results. Sculpt Your Campaigns by Using Negative Keywords Negative keywords are keywords that you tell Google AdWords… Read More »4 Tricks To Ensure You Get Quality Leads on AdWords
Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into interested individuals. A 2017 report on the State of Inbound Marketing by HubSpot, a marketing… Read More »Which Lead Generation Offers Work Best?
If you have questions that only your customers can answer about your product and user experience, then you need to conduct a marketing survey. There are a myriad of goals in putting together a survey, but the end result is still your customer telling you exactly what they need. Let’s take a look at three reasons why you might send out a survey. Learn about your customers The primary reason… Read More »Reasons to Conduct a Marketing Survey
Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. Recently, IBM and the CMO Council surveyed 198 senior marketers to get the nitty gritty… Read More »How Google Data Studio Helps Marketing Solve Its Biggest Challenges
Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values; when customers take an action or provide information, those attached values create an individual lead score number. While this is a great tool for building marketing and sales campaigns, there is a lot to consider before jumping in. That’s why we’ve compiled these best practices to help you build… Read More »Lead Scoring Best Practices: A Beginner’s Guide
HubSpot is one of the fastest growing platforms in the industry. With all of its integrations and how simple it makes connecting sales and marketing, it’s no wonder. As a result, adding a HubSpot certification to your resume can be a great way to open doors and progress in your career. But, with so many, how do you choose which HubSpot certification is right for you? In this post, we’ll… Read More »Which Hubspot certification is right for you?
Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics say that cold email is “a waste of time”. Let me assure you, cold email can be an amazing way to grow your business. Cold email can help you win great publicity, promote your articles, scale your startup, or even earn you some new powerful friends. In this article, we’ll cover… Read More »Using Cold Email to Land Meetings
We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full range in between. Because of the program structure, some of them were successful and some failed. This is because of alignment. The key to a successful program structure is that the program is designed to be in line with business goals as well as team resources. As we’ve said… Read More »Developing a Partner Program, pt 3: How Should I Structure My Program?