email marketing

email reporting

The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)

The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on because you have to build the metrics yourself, email reporting is quite the opposite. Unless you’re doing email marketing in a way that’s never been done before (or at least since the mid ‘90s), you have metrics at your fingertips. You can see the traditional stats like open rate,… Read More »The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)

How to easily find the perfect subject line for cold email

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Finding the right subject line for cold email is crucial if you want to get anything out of the process. It doesn’t matter how valuable or interesting your offer is – if the subject line sucks, the recipient will not open it. Heck, you might be offering just the most perfect thing that this person is desperately looking for. And they would miss out just because the subject line put… Read More »How to easily find the perfect subject line for cold email
halloween marketing emails

Halloween Marketing: The Spookiest Emails to Hit My Inbox This October

Halloween is finally upon us, and the DemandZEN team is so excited to celebrate. We’re passionate about Halloween marketing, so we decided to share a few Halloween emails. These were sent to us over the past month, and we’re ranking them from least spooky to most spooky. Let’s go for a ride. 5. Columbia Winery Subject line: Everyone Loves A Good Mystery Starting off the list with the most mysterious… Read More »Halloween Marketing: The Spookiest Emails to Hit My Inbox This October
Best Live Chat Software Tool for Different Business Needs

Best Live Chat Software Tool for Different Business Needs

If there’s one thing we can all agree on, it’s that every business has unique needs. That means there is never a “one-size-fits-all” solution. Regardless of your organization, you should be using the best live chat software tool available for your needs. Let’s find out which one is right for your business! Intercom Intercom offers solutions that work together to connect the teams that interact with customers most: sales, marketing,… Read More »Best Live Chat Software Tool for Different Business Needs
effective email subject lines

Effective Subject Lines for Follow-Up Emails

You just got off the phone with a promising lead. You told them you’d be sending them all of the information needed to make a purchasing decision. You use a great template, or you craft a completely new email. Co-workers check it and give you the thumbs up. Hit send, and now you wait. And unfortunately, you don’t always get a response that first time. Without effective subject lines for… Read More »Effective Subject Lines for Follow-Up Emails
cold emails to busy people

Using Cold Email to Land Meetings

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Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics say that cold email is “a waste of time”. Let me assure you, cold email can be an amazing way to grow your business. Cold email can help you win great publicity, promote your articles, scale your startup, or even earn you some new powerful friends. In this article, we’ll cover… Read More »Using Cold Email to Land Meetings
The Martian - Implementing a Partner Program

Developing a Partner Program, pt 4: Implementing the Program

Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you may be excited to get things going, it’s important not to rush. Rushing leads to mistakes. Make realistic timelines for each task and roll out the program progressively, in stages. Use a Project Management Tool Email is great. Excel is also great. However, for complex projects they have limitations… Read More »Developing a Partner Program, pt 4: Implementing the Program
DemandZEN - buyer personas

Creating Buyer Personas that Work for You

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s why having a buyer personas template is so important. Working off a template can help guide you in your research. It’s something that reminds you which questions need answering. Having a clearly defined goal is so important. That’s exactly why DemandZEN recently created The Buyer Personas Template You Need for… Read More »Creating Buyer Personas that Work for You
9 Helpful Tools for Marketers

9 Helpful Tools for Marketers

Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes it out to be (kidding, Finance — you’re cool). Marketers’ lives are hard. Every week there’s either some new app to use or try, a new action to analyze, a change to SEO algorithms, or a new trend that somehow invades every facet of life (Gangnam Style, anyone?). Everything… Read More »9 Helpful Tools for Marketers

Are you spamming your database?

As marketers, our number one priority is to support the sales’ pipeline and help deals close. Often, we’re asked to perform magic with no budget, time, or resources. If the magic works, we’re often the unsung heroes. If it doesn’t….well, we’ve all seen how that can play out, too. Many times, we end up emailing our database with everything we’ve got to try to squeeze out another SQL. But, how… Read More »Are you spamming your database?