HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to vendors and other Inbound attendees, this was the biggest deal. Marketing and sales need to… Read More »HubSpot Inbound 2018: Top Takeaways
After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously an introvert and wallflower, Beth made the decision to not get lost in an industry it’s easy to get (or feel) lost in. She gave herself permission to take risks. A point she stressed throughout the 30-minute prelude to her Q&A. And quite obviously, by looking at her accolades… Read More »Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote
Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different platforms because they have different goals, use different terminology, and impact your sales pipeline differently.… Read More »The Best Methods for Digital Marketing Reporting: Content (Part 1)
Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what you’re doing and why SEO is important. Your boss is focused on the big picture, but sometimes they might not know what is necessary to move the needle. Here are seven things your boss wants to know about SEO. 1. What is SEO? The first thing your boss wants… Read More »7 Things Your Boss Wants to Know About SEO
So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as well as where to start. Now, it’s time to top off our coverage (for now) with how to execute your account based marketing tactics. First, we’ll cover the process for organizing and launching ABM campaigns. Then, we’ll give you a suggested roadmap for implementing ABM into your marketing efforts… Read More »How to Effectively Execute Your Account Based Marketing Tactics
Halloween is finally upon us, and the DemandZEN team is so excited to celebrate. We’re passionate about Halloween marketing, so we decided to share a few Halloween emails. These were sent to us over the past month, and we’re ranking them from least spooky to most spooky. Let’s go for a ride. 5. Columbia Winery Subject line: Everyone Loves A Good Mystery Starting off the list with the most mysterious… Read More »Halloween Marketing: The Spookiest Emails to Hit My Inbox This October
B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at larger, enterprise companies can involve as many as 17 decision makers! That’s probably why there’s been a sudden push to answer the question, “what is Account Based Marketing (ABM)?” If you’re in the marketing world, you know what I’m talking about. In fact, according to eMarketer, 41% of marketers… Read More »What is Account Based Marketing and Where Do I Start?
Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it hype, is it real? Let’s look into this and find out. The fact is that people don’t respond to traditional interruptive ads as much as they used to. They reach for the remote when commercials are on or record shows so they don’t have to watch the ads. When… Read More »Get More Sales With These Six Inbound Marketing Tips
In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open floor plan that seems to have meetings constantly. They don’t call prospects, they just send… Read More »What is Digital Marketing?
HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter. Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how a couple of companies are taking advantage of trend marketing and how you can do… Read More »Trend Advertising: Game of Thrones Edition