HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to […]

The Best Methods for Digital Marketing Reporting: Content (Part 1)

The Best Methods for Digital Marketing Reporting: Content (Part 1)

Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different […]

What is Digital Marketing?

What is Digital Marketing?

In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open […]

Trend Advertising: Game of Thrones Edition

Trend Advertising: Game of Thrones Edition

HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter.   Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how […]