[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself: How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
digital marketing strategy
Focus on selling. That’s the mantra of basically every sales team. Make calls, send emails, and close deals. That means you’re spending your time doing exactly what you’re paid to do. But, if the sales team is not accurately assigning lead source, are they performing to the level they could be? In this post, we’ll examine why assigning an accurate lead source is so important and how it can benefit… Read More »Sales Operations: The Importance of Lead Source
Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into interested individuals. A 2017 report on the State of Inbound Marketing by HubSpot, a marketing… Read More »Which Lead Generation Offers Work Best?
Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. So while buyer personas might be a great tool, they’re not as diverse and inclusive… Read More »Why Inclusive Marketing Needs to Be Your Priority in 2018
Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website? Double check. Sending out emails? Triple check. But, sometimes what may seem like a pass-through activity has a lot more value and importance than you may think. Take a content audit, for example. What is a content audit? A content audit is a review of all of your content… Read More »Why you need to perform a content audit
In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open floor plan that seems to have meetings constantly. They don’t call prospects, they just send… Read More »What is Digital Marketing?
Many enterprises choose to enlist the help of a digital marketing agency because of time constraints, cost-effectiveness, and the ability to bring in external expertise. If you’ve decided that hiring a digital marketing agency is right for you, you need to know where you should start looking. There are a few characteristics that you need to look for to hire the digital marketing agency that will work best for you.… Read More »What to Look for in a Digital Marketing Agency
Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and instead was instantly published and later combed through by editors. But you’re probably wondering now,… Read More »What is a Wiki Site? How to Choose the Best Wiki Site For Your Business
Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. Recently, IBM and the CMO Council surveyed 198 senior marketers to get the nitty gritty… Read More »How Google Data Studio Helps Marketing Solve Its Biggest Challenges
Every single marketer has experienced it: A plan, either fully formed or half-cocked, gets a little TLC but ultimately winds up in the trash. Don’t feel down on yourself when something like this happens. Pick yourself up and figure out the why behind it. There are a few main reasons that most digital marketing plans fall apart. We’ve highlighted them for you here so you can steer clear. Roles… Read More »Top Reasons Why Most Digital Marketing Plans Fall Apart