DemandZEN CEO Presents at Digital Sales World Boston

DemandZEN CEO Presents at Digital Sales World Boston

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales […]

Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It […]

Which Lead Generation Offers Work Best?

Which Lead Generation Offers Work Best?

Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into […]

Why You Should Outsource Your Inside Sales

Why You Should Outsource Your Inside Sales

Inside sales is an inside job…right? In today’s society, it’s increasingly evident that inside sales is actually a job best outsourced for companies looking to generate opportunities quickly, efficiently, and cost effectively. Let’s take a look at the up-front investments for hiring an inside sales team: Investing in Inside Sales In a 2016-2017 talent shortage […]

3 Strategies to Optimize Your LinkedIn Ads

3 Strategies to Optimize Your LinkedIn Ads

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every […]

Using Cold Email to Land Meetings

Using Cold Email to Land Meetings

Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics say that cold email is “a waste of time”. Let me assure you, cold email can be an amazing way to grow your business. Cold email can help you win great publicity, promote your articles, scale […]

Promoting Your Trade Show Attendance

Promoting Your Trade Show Attendance

  When you’re attending a trade show there are a lot of moving parts to track and keep in line. If your team has to travel, where are they staying? If you need a booth or swag at the event, how and when does it need to be shipped? Who’s doing demos? Who’s meeting with […]

These are the Top CRM Platforms

These are the Top CRM Platforms

Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier and you will notice an immediate boost in profits. If you have a small business and a small budget, you might even find a free CRM platform to meet your initial needs. However, if you […]