Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales Cycles Digital Sales World For nine consecutive years, the AA-ISP (Global Inside Sales Association) has… Read More »DemandZEN CEO Presents at Digital Sales World Boston
When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It is only when we get into the specifics of combining demand generation and lead generation… Read More »Demand Generation vs Lead Generation
Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into interested individuals. A 2017 report on the State of Inbound Marketing by HubSpot, a marketing… Read More »Which Lead Generation Offers Work Best?
Inside sales is an inside job…right? In today’s society, it’s increasingly evident that inside sales is actually a job best outsourced for companies looking to generate opportunities quickly, efficiently, and cost effectively. Let’s take a look at the up-front investments for hiring an inside sales team: Investing in Inside Sales In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating… Read More »Why You Should Outsource Your Inside Sales
Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every advertising venture needs a solid strategy. Optimizing your LinkedIn ads is one way to maximize… Read More »3 Strategies to Optimize Your LinkedIn Ads
Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics say that cold email is “a waste of time”. Let me assure you, cold email can be an amazing way to grow your business. Cold email can help you win great publicity, promote your articles, scale your startup, or even earn you some new powerful friends. In this article, we’ll cover… Read More »Using Cold Email to Land Meetings
When you’re attending a trade show there are a lot of moving parts to track and keep in line. If your team has to travel, where are they staying? If you need a booth or swag at the event, how and when does it need to be shipped? Who’s doing demos? Who’s meeting with prospects? Do we have a speaking engagement? After-party? Sponsorships, venue deposits, flights…the list goes on.… Read More »Promoting Your Trade Show Attendance
Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you may be excited to get things going, it’s important not to rush. Rushing leads to mistakes. Make realistic timelines for each task and roll out the program progressively, in stages. Use a Project Management Tool Email is great. Excel is also great. However, for complex projects they have limitations… Read More »Developing a Partner Program, pt 4: Implementing the Program
Does your product integrate with a lot of other products? Do a lot of other products integrate with your product or service? Are there a lot of companies that offer a product or service that could be considered complementary to yours? Interested in how working with those companies might expand your horizons and increase pipeline? Then it might be time to consider developing a partner program. What is a Partner… Read More »Developing a Partner Program, pt 1: Should I start a partner program?
Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier and you will notice an immediate boost in profits. If you have a small business and a small budget, you might even find a free CRM platform to meet your initial needs. However, if you need something more robust, you’ll have to consider the different paid options. And there are… Read More »These are the Top CRM Platforms