Content Marketing

How to write a value proposition

How To: Write a Value Proposition

A value proposition will probably be the shortest thing you ever write after doing hours of research. To write a value proposition that works, DemandZEN is here to guide you in the right direction. Why you need to write a value proposition A value proposition is a sentence or two that clearly demonstrates the benefit of a product or service while also targeting a specific customer group. The length of… Read More »How To: Write a Value Proposition
DemandZEN - buyer personas

Creating Buyer Personas that Work for You

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s why having a buyer personas template is so important. Working off a template can help guide you in your research. It’s something that reminds you which questions need answering. Having a clearly defined goal is so important. That’s exactly why DemandZEN recently created The Buyer Personas Template You Need for… Read More »Creating Buyer Personas that Work for You
teaching seo for dummies

SEO For Dummies

How To Tackle SEO When you enter the world of marketing there are many acronyms you must use and learn to be able to keep up. However, there is one that really stands out among the marketing world and that everyone talks about; SEO, or Search Engine Optimization. In short, this is the aspect of online marketing that decides how well your website pages will perform on search engines. SEO… Read More »SEO For Dummies