Content Marketing

DemandZEN - recycle content

How to Recycle Content Effectively

You’ve posted, promoted, and republished your content. It’s great information that your prospects value, and it’s fulfilling its current purpose, such as brand awareness or lead generation. But you want to get your message to a wider audience without resharing your content one more time. So, just how do you recycle content effectively? This blog post will look at a few different ways you can transform your current content into… Read More »How to Recycle Content Effectively
Fact and Fiction: The Real Dangers of Duplicate Content in SEO

Fact and Fiction: The Real Dangers of Duplicate Content in SEO

Duplicate content in SEO is often seen as the faceless enemy. It seems obvious that duplicate content is just content duplicated across the internet, but there are a lot of questions concerning it. Everyone knows it exists. Everyone knows they should fear it. But no one is quite sure what it is (or isn’t). Fear of the unknown is common, but we don’t want to stay afraid. That’s why we… Read More »Fact and Fiction: The Real Dangers of Duplicate Content in SEO
DemandZEN - content promotion best practices

Simple Content Promotion Best Practices: Promote Early and Often

Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While one method for getting the most out of your content is to recycle it, in this post I want to focus on what you can do with something without repurposing the content piece into different formats. Don’t change it. Share it. Here’s how and where. This post will highlight… Read More »Simple Content Promotion Best Practices: Promote Early and Often

Should you really do content marketing?

There’s a reason content marketing is taking over the business world. Many of the leading marketing experts are saying that you should add it to your arsenal. But is this true? Should everyone do content marketing, including you? Is it really that powerful? Read on to find out the truth about content marketing. Why you should do content marketing 1) It helps create an emotional connection with the audience Well done… Read More »Should you really do content marketing?
understanding your customer needs

Quick Tip: Understanding Your Customers’ Needs

Interested in understanding your customers’ needs? If you’ve done all of your research and created specific, targeted buyer personas, then you know exactly what your buyers are reading. But are you taking the time to read it yourself? Here’s are some quick tips for digesting what your buyers are reading on a regular basis so you can create content that addresses their recent concerns. Subscribe to content that matters Reading… Read More »Quick Tip: Understanding Your Customers’ Needs
St. Patrick's Day 2017 Infographic

Happy St. Patrick’s Day from DemandZEN

This year for St. Patrick’s Day, we decided to have a little marketing fun, so we turned up our St. Patty’s playlist and got to work. Believe it or not, B2B marketing doesn’t need to be all spreadsheets and white papers. Not to say spreadsheets and white papers aren’t fun. I mean, who doesn’t get thrilled when their pivot table actually works correctly? But, occasionally, it’s just not the right… Read More »Happy St. Patrick’s Day from DemandZEN
canva marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Canva

Finding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool that solves a different business problem. This allows you to learn about different tools that could be a great fit for your business without the stress. In this post, we’ll focus on Canva. Canva Canva is a marketing tool for the creation, design, and distribution of graphics and documents.… Read More »DemandZEN’s Marketing Tool of the Month: Canva
CoSchedule: Tool of the Month

DemandZEN’s Marketing Tool of the Month: CoSchedule

Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. That’s why, every month, we highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for your business without the stress. In this post, we’ll focus on CoSchedule. CoSchedule CoSchedule is… Read More »DemandZEN’s Marketing Tool of the Month: CoSchedule
what is gated content

What is Gated Content?

What is Gated Content? To answer this question simply, gated content (or an “asset”) is anything that a company places behind a form. It’s something that you’ve determined is valuable enough to warrant a transaction of information from your customer or prospect in return for the asset. But not everything is gated content, and the same form just won’t do for each piece. Just like any other content, you need… Read More »What is Gated Content?
connecting with customers digitally

Connecting with Customers Digitally

As dispersed companies grow and evolve, connecting with customers digitally becomes both easier and harder. Theoretically, we never have to miss a message because we receive notifications on our phones, laptops, and tablets. But we also use several different email accounts and communication platforms, which can become confusing and hard to track. Communication can also be more strenuous when face-to-face contact isn’t possible. It is difficult to gauge interest or… Read More »Connecting with Customers Digitally