Content Marketing

Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is still fairly new. There are dozens of options to choose from, but we’re going to… Read More »The Best Interactive Content Tools to Use
Interactive Content Marketing Strategy

How Interactive Content is Going to Change Your Marketing Strategy

Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a business stand out? It’s not enough to simply churn out weekly pieces of content. In order to cut through the noise, content has to be high quality, informative, innovative, and visually appealing. And mobile friendly. Shareable. Unique. And now, interactive.   What is Interactive Content? Interactive content is content… Read More »How Interactive Content is Going to Change Your Marketing Strategy
digital marketing reporting

The Best Methods for Digital Marketing Reporting: Content (Part 1)

Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different platforms because they have different goals, use different terminology, and impact your sales pipeline differently.… Read More »The Best Methods for Digital Marketing Reporting: Content (Part 1)
visual content marketing

Tips For Creating Beautiful Visual Content Marketing

Usually when we think of content marketing, we think of writing content. After all, content such as blogs, whitepapers, guides, landing pages, email nurtures, and checklists rule the digital marketing world. But while the copy is important for those elements, engaging content is more than just clever wordplay. Visual content marketing is a huge piece of the puzzle. After all, a bad template or subpar image can ruin your amazing… Read More »Tips For Creating Beautiful Visual Content Marketing

Which Lead Generation Offers Work Best?

Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into interested individuals. A 2017 report on the State of Inbound Marketing by HubSpot, a marketing… Read More »Which Lead Generation Offers Work Best?
how to write blogs

How to Write Blogs When You Don’t Have Time to Write Blogs

Too much to do, so little time This is a common problem in marketing (and any job, really). We all wish there were a few more hours in the day, or a few more hands on deck, so you could execute between 9 and 5. But that’s not reality. Things get re-prioritized and you need to adapt. Unfortunately, your blog is often one of the first things to suffer. After… Read More »How to Write Blogs When You Don’t Have Time to Write Blogs
Content Audits should include all your collateral

Why you need to perform a content audit

Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website? Double check. Sending out emails? Triple check. But, sometimes what may seem like a pass-through activity has a lot more value and importance than you may think. Take a content audit, for example. What is a content audit? A content audit is a review of all of your content… Read More »Why you need to perform a content audit
content writing tips - thesaurus

Content Writing Tips: Use a Thesaurus

Content writing tips your high school English teacher will love If you haven’t used a thesaurus since high school, you’re doing content marketing all wrong. Writing great content means having a solid technique. You don’t want to get repetitive, and you don’t want to bore your audience with stale phrases or ideas. I also wouldn’t recommend using antiquated or phD-level words to avoid alienating your audience. This is where using… Read More »Content Writing Tips: Use a Thesaurus
DemandZEN - Blog - Content Creation Write the Right Way

Getting Started with Content Creation: The Right Way to Write

It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend on content marketing. Without a good content creation strategy (or no content creation strategy for… Read More »Getting Started with Content Creation: The Right Way to Write
DemandZEN's Marketing Tool of the Month

DemandZEN’s Marketing Tool of the Month: Grammarly

Finding the right tool to solve your business problems takes time. There’s always a new hill to climb, new metrics to track, new challenges to face. That’s why, each month, we highlight a tool that solves a different business problem. You learn about tools that might be a great fit for your business without wasting time on research. In this month’s post, we’ll focus on Grammarly. Grammarly Grammarly is an… Read More »DemandZEN’s Marketing Tool of the Month: Grammarly