Usually when we think of content marketing, we think of writing content. After all, content such as blogs, whitepapers, guides, landing pages, email nurtures, and checklists rule the digital marketing world. But while the copy is important for those elements, engaging content is more than just clever wordplay. Visual content marketing is a huge piece of the puzzle. After all, a bad template or subpar image can ruin your amazing… Read More »Tips For Creating Beautiful Visual Content Marketing
content marketing for b2b
It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend on content marketing. Without a good content creation strategy (or no content creation strategy for… Read More »Getting Started with Content Creation: The Right Way to Write
Duplicate content in SEO is often seen as the faceless enemy. It seems obvious that duplicate content is just content duplicated across the internet, but there are a lot of questions concerning it. Everyone knows it exists. Everyone knows they should fear it. But no one is quite sure what it is (or isn’t). Fear of the unknown is common, but we don’t want to stay afraid. That’s why we… Read More »Fact and Fiction: The Real Dangers of Duplicate Content in SEO
Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While one method for getting the most out of your content is to recycle it, in this post I want to focus on what you can do with something without repurposing the content piece into different formats. Don’t change it. Share it. Here’s how and where. This post will highlight… Read More »Simple Content Promotion Best Practices: Promote Early and Often
What is Gated Content? To answer this question simply, gated content (or an “asset”) is anything that a company places behind a form. It’s something that you’ve determined is valuable enough to warrant a transaction of information from your customer or prospect in return for the asset. But not everything is gated content, and the same form just won’t do for each piece. Just like any other content, you need… Read More »What is Gated Content?
Content marketing is often referred to as the art of communicating with customers and prospects without selling. It allows companies to educate and inform people about their offerings while smoothly guiding them towards a purchase. Content marketing helps businesses of all sizes and industries get meaningful results. However, some dispute the power of content marketing for B2B companies when it comes to sales. Can content drive sales for B2B? Today’s… Read More »Using Content Marketing to Drive Sales in B2B