brand marketing

Why Inclusive Marketing Needs to Be Your Priority in 2018

Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. So while buyer personas might be a great tool, they’re not as diverse and inclusive… Read More »Why Inclusive Marketing Needs to Be Your Priority in 2018
DemandZEN Blog - product marketing vs. brand marketing

Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in. Product marketing Product marketing is about one thing: the product. Who makes the product doesn’t… Read More »Marketing with the Head or Heart? Product Marketing vs. Brand Marketing