b2b sales approach

The number of businesses with a dedicated sales enablement role has grown by 30% in the past 5 years.

Sales enablement strategies

Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role has grown by 30 percent in the past five years. It’s a must-have function in B2B and crucial to building a strong business. For those unfamiliar with the term, it’s a newly coined phrase referring to a range of practices (i.e. sales enablement strategies) that aim to facilitate sales.… Read More »Sales enablement strategies
sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified leads, nurturing leads until they’re ready to buy, and in providing sales collateral such as data sheets, testimonials, or white papers. But there is another important piece of the puzzle that marketing teams can assist with when it comes to sales enablement. Enter: the sales cadence. What’s a sales… Read More »Sales Cadence: The Missing Link In Your Sales Enablement Strategy
Like any other skill, there are some tips and tricks to help you master B2B appointment setting much faster.

B2B Appointment Setting Tips and Tricks that Always Work

B2B appointment setting is a skill that’s crucial to anyone who’s trying to generate sales for a big business. It’s also an art that requires delicate finesse as you’re trying to transform high-level decision makers into sales opportunities. Fortunately, like any other skill, there are some tips and tricks to help you master it much faster. So keep reading and learn some of our best advice. What makes B2B appointment… Read More »B2B Appointment Setting Tips and Tricks that Always Work
B2B Lead Follow-Up

The 6 Essential Steps to a Better Lead Follow-Up Process

[ Jump to the lead follow-up infographic ] Following up with leads is a crucial step in the sales cycle for B2B companies. Whether it’s with a phone call or a follow-up email, it’s important to initiate a conversation. Lead follow-up is a challenge for most B2B organizations. We’ve worked closely with countless sales teams on their lead follow-up process. One thing we’ve noticed is that they all tend to… Read More »The 6 Essential Steps to a Better Lead Follow-Up Process
cold calling scripts

Cold Calling Scripts: What DemandZEN’s CEO Has to Say on the Subject

What does our CEO think of cold calling scripts? Last week, our CEO Bart Bartlett was featured on the ConnectLeader blog to discuss cold calling scripts. Are they still relevant, or should everyone just forget about them? While some people like to err on the side of caution, reading a script verbatim is rarely a good idea unless you’re a professional actor. There are ways to be prepared without relying… Read More »Cold Calling Scripts: What DemandZEN’s CEO Has to Say on the Subject
5 sales tips

Become a better salesman: 5 tips to improve your performance

Sales is part of our everyday lives. Believe it or not, almost everything we do is related to selling. Want your friend to grab sushi with you tonight? Or want your significant other to see the new Marvel film over the new DC film? Want that original Nintendo from the garage sale on the corner for three bucks instead of five? It’s all about how you sell it.   B2B… Read More »Become a better salesman: 5 tips to improve your performance
DemandZEN Blog - Better Active Listening in Sales (2)

Tips for Perfecting Active Listening in Sales

Active listening in sales is so important, but it’s also a lot of work. It requires your complete concentration. It requires good memory and better recall. We won’t lie, it can be tough to actively listen. That’s why we’ve put together some tips for better active listening in sales. Eliminate distractions First things first: Turn off the music, hide your cell phone, exit out of emails or chat windows, and… Read More »Tips for Perfecting Active Listening in Sales
demandzen blog - leadscoring 101

Lead Scoring 101: Explicit Scoring vs. Implicit Scoring

  We all know that lead scoring is a way to score leads. It’s also an important way to make sure your sales team is spending their time on the leads most likely to convert. But, what makes up lead scoring? In this post, we’ll discuss explicit scoring and implicit scoring, what they mean, and how best to use them. Explicit Lead Scoring Explicit lead scoring is based on information… Read More »Lead Scoring 101: Explicit Scoring vs. Implicit Scoring
achieving sales goals

Achieving Sales Goals: How to Ensure you Reach Your Monthly Targets

As a sales professional, you enjoy being ambitious and achieving sales goals. But how do you ensure you reach those monthly targets? We’ve got a few recommendations for you that will help make attaining those ambitious goals more realistic. Are your goals SMART? Before you can sign off on a goal for yourself, determine if the goal is SMART (Specific, Measurable, Attainable, Relevant, and Time bound). Now, how do you… Read More »Achieving Sales Goals: How to Ensure you Reach Your Monthly Targets
sales email subject line examples

List of Sales Email Subject Line Examples

In January on the DemandZEN blog, we discussed the properties of effective subject lines for follow-up emails. But we wanted to take it a step further and give you concrete sales email subject line examples that convert. Each of the following subject line pairs with a specific situation. The situation: Cold email The subject line: Question about [solving your problem] This is your first email to a prospective client. So… Read More »List of Sales Email Subject Line Examples