b2b marketing

We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell products.” You have to realize that if you’re selling high-ticket items to large businesses, you’re dealing with high-powered decision makers. Hence, you’ll do much better if you approach these high-level players and “offer them your services.” This is where services marketing comes in. What is services marketing though? Services… Read More »The Importance of Services Marketing in the B2B Sector
Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to evolve and to exceed increasingly high expectations. Everyone talks about a work/life balance, but it’s… Read More »Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

Trend Advertising: Game of Thrones Edition

HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter.   Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how a couple of companies are taking advantage of trend marketing and how you can do… Read More »Trend Advertising: Game of Thrones Edition
DemandZEN - blog - keeping digital marketing plans afloat

Top Reasons Why Most Digital Marketing Plans Fall Apart

  Every single marketer has experienced it: A plan, either fully formed or half-cocked, gets a little TLC but ultimately winds up in the trash. Don’t feel down on yourself when something like this happens. Pick yourself up and figure out the why behind it. There are a few main reasons that most digital marketing plans fall apart. We’ve highlighted them for you here so you can steer clear. Roles… Read More »Top Reasons Why Most Digital Marketing Plans Fall Apart
Best Live Chat Software Tool for Different Business Needs

Best Live Chat Software Tool for Different Business Needs

If there’s one thing we can all agree on, it’s that every business has unique needs. That means there is never a “one-size-fits-all” solution. Regardless of your organization, you should be using the best live chat software tool available for your needs. Let’s find out which one is right for your business! Intercom Intercom offers solutions that work together to connect the teams that interact with customers most: sales, marketing,… Read More »Best Live Chat Software Tool for Different Business Needs
a guide to lead scoring best practices

Lead Scoring Best Practices: A Beginner’s Guide

Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values; when customers take an action or provide information, those attached values create an individual lead score number. While this is a great tool for building marketing and sales campaigns, there is a lot to consider before jumping in. That’s why we’ve compiled these best practices to help you build… Read More »Lead Scoring Best Practices: A Beginner’s Guide
optimize your linkedin ads

3 Strategies to Optimize Your LinkedIn Ads

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every advertising venture needs a solid strategy. Optimizing your LinkedIn ads is one way to maximize… Read More »3 Strategies to Optimize Your LinkedIn Ads
understanding your customer needs

Quick Tip: Understanding Your Customers’ Needs

Interested in understanding your customers’ needs? If you’ve done all of your research and created specific, targeted buyer personas, then you know exactly what your buyers are reading. But are you taking the time to read it yourself? Here’s are some quick tips for digesting what your buyers are reading on a regular basis so you can create content that addresses their recent concerns. Subscribe to content that matters Reading… Read More »Quick Tip: Understanding Your Customers’ Needs
canva marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Canva

Finding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool that solves a different business problem. This allows you to learn about different tools that could be a great fit for your business without the stress. In this post, we’ll focus on Canva. Canva Canva is a marketing tool for the creation, design, and distribution of graphics and documents.… Read More »DemandZEN’s Marketing Tool of the Month: Canva

How to Create an Exceptional Client Experience

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Creating an exceptional client experience shouldn’t be a burdensome task for B2B companies. However, it does take effort from your whole team. Dedication to customer needs should be the primary objective of any organization. But great service starts before the business becomes a client. Here are a few ways to create exceptional client experiences: First Contact The first contact with your potential client is the most important, as it defines… Read More »How to Create an Exceptional Client Experience