b2b business performance

Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
b2b sales strategies - confident approach

7 Powerful B2B Sales Strategies

Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more financially driven. As a result, this business model calls for specific B2B sales strategies, skill sets and a highly customized sales approach. So, what are the key sales drivers for a successful B2B business?  7 of the best B2B sales strategies that can change your business The strategies you… Read More »7 Powerful B2B Sales Strategies