A/B email tests

marketing lead email

Revamping email marketing for lead nurture: dos and don’ts

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To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience, we present you these Dos and Don’ts for optimizing your email campaigns. Do A/B test subject… Read More »Revamping email marketing for lead nurture: dos and don’ts