How to Read a Facebook Ads Report – Is Your Facebook Data Fake?

How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?

Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is whether or not Facebook is inflating advertising data. Today, we’ll cover the specific accusations, like… Read More »How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?

Setting You Up for Display Network Success

So you’ve gone through our Beginners Guide to Google PPC Management and you’re ready to expand into the Google Display Network (GDN). GDN campaigns offer a great opportunity for marketers. Not only do you have greater targeting control compared to search campaigns, but CPC (cost per click) is substantially lower as well. However, many marketers are running display campaigns on the Google Display Network and see little to no success… Read More »Setting You Up for Display Network Success
Inbound marketing offers multiple benefits compared to traditional, outbound strategies.

A Beginner’s Guide to Inbound Marketing

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Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And it helps companies generate interest and boost conversion rates faster than ever. How inbound marketing differs from the outbound approach Inbound marketing offers multiple benefits compared to traditional, outbound strategies. In traditional marketing, companies rely on adverts to get their message across. The focus is on the company and… Read More »A Beginner’s Guide to Inbound Marketing
selling technology without a sales team

Selling Technology Solutions Without a Sales Team

Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive, and you need to stand out. While getting an inside sales team to do your selling is the traditional route, more software companies are choosing to forego hiring sales in favor of “self-service sales.” So, what does selling technology without a sales team look like? It requires that you… Read More »Selling Technology Solutions Without a Sales Team
7 things your boss wants to know about SEO

7 Things Your Boss Wants to Know About SEO

Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what you’re doing and why SEO is important. Your boss is focused on the big picture, but sometimes they might not know what is necessary to move the needle. Here are seven things your boss wants to know about SEO. 1. What is SEO? The first thing your boss wants… Read More »7 Things Your Boss Wants to Know About SEO
UTM codes are shown in Google Analytics.

UTM Codes: The Answers To All Your Tracking Woes

Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes.   What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes

Social media and brand awareness for your business

When it comes to social media and brand awareness there are several things you need to understand. You should always be on the lookout for better ways to get your brand on the radar of potential customers. And using social media for this purpose is a perfect way to engage with current customers and attract new ones. According to this study, 71% of consumers are more likely to recommend a… Read More »Social media and brand awareness for your business

Telemarketing scripts that work

Telemarketing is not that effective if you just pick up the phone and start talking about your product. The best telemarketers use telemarketing scripts. They have a clear plan what they’ll talk about and when. And they don’t use just any kind of telemarketing scripts, but good quality, effective ones. Otherwise, they would just be wasting their time on that phone. A good telemarketing script needs to achieve several things.… Read More »Telemarketing scripts that work

Your Quick Guide to Getting Started with LinkedIn Ads

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If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives you a massive advantage over your competitors. LinkedIn is often overlooked since it’s not a… Read More »Your Quick Guide to Getting Started with LinkedIn Ads

Sales Operations: The Importance of Lead Source

Focus on selling. That’s the mantra of basically every sales team.  Make calls, send emails, and close deals. That means you’re spending your time doing exactly what you’re paid to do. But, if the sales team is not accurately assigning lead source, are they performing to the level they could be? In this post, we’ll examine why assigning an accurate lead source is so important and how it can benefit… Read More »Sales Operations: The Importance of Lead Source