digital marketing reporting

The Best Methods for Digital Marketing Reporting: Content (Part 1)

Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different platforms because they have different goals, use different terminology, and impact your sales pipeline differently.… Read More »The Best Methods for Digital Marketing Reporting: Content (Part 1)
What is GDPR?

What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation

[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into effect.] Table of Contents What is the GDPR? Why should I care about the GDPR? What is the GDPR asking me to do? How long do I have? What happens if I don’t make any changes? Wait, why are you telling me this? Where can I get more information… Read More »What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation
Like any other skill, there are some tips and tricks to help you master B2B appointment setting much faster.

B2B Appointment Setting Tips and Tricks that Always Work

B2B appointment setting is a skill that’s crucial to anyone who’s trying to generate sales for a big business. It’s also an art that requires delicate finesse as you’re trying to transform high-level decision makers into sales opportunities. Fortunately, like any other skill, there are some tips and tricks to help you master it much faster. So keep reading and learn some of our best advice. What makes B2B appointment… Read More »B2B Appointment Setting Tips and Tricks that Always Work
Understanding last click attribution and where it fits into data-interpretation strategies is crucial for anyone managing a big business.

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that are largely hit and miss. On the other hand, utilizing last click attribution can often… Read More »Last Click Attribution – Everything You Need to Know
B2B Lead Follow-Up

The 6 Essential Steps to a Better Lead Follow-Up Process

[ Jump to the lead follow-up infographic ] Following up with leads is a crucial step in the sales cycle for B2B companies. Whether it’s with a phone call or a follow-up email, it’s important to initiate a conversation. Lead follow-up is a challenge for most B2B organizations. We’ve worked closely with countless sales teams on their lead follow-up process. One thing we’ve noticed is that they all tend to… Read More »The 6 Essential Steps to a Better Lead Follow-Up Process
search engine optimization for dummies 2018

Search Engine Optimization for Dummies 2018

In 2016, we shared some advice for you on SEO for dummies. But things have changed since then! SEO is even more important, and it’s tougher than ever to get a foot in the door when you’re just starting out. Here is your updated guide: Search Engine Optimization For Dummies 2018. Step 1: What’s wrong with your site? It’s not you, it’s your website. The first step in determining what… Read More »Search Engine Optimization for Dummies 2018
how to deal with stress at work

How to Deal with Stress at Work | 7 Tips That Work

No matter the role, everyone that’s had a job has experienced some sort of work-related stress. Whether it’s pressure for sales, pleasing a client, or increasing leads, we’ve all been there. Some of that stress is normal, and even helpful in remaining focused and energetic. But when short-term stress turns long-term, it takes a toll on your body and mental health. This could have a huge effect on the ability… Read More »How to Deal with Stress at Work | 7 Tips That Work
visual content marketing

Tips For Creating Beautiful Visual Content Marketing

Usually when we think of content marketing, we think of writing content. After all, content such as blogs, whitepapers, guides, landing pages, email nurtures, and checklists rule the digital marketing world. But while the copy is important for those elements, engaging content is more than just clever wordplay. Visual content marketing is a huge piece of the puzzle. After all, a bad template or subpar image can ruin your amazing… Read More »Tips For Creating Beautiful Visual Content Marketing

The Latest Google AdWords Benchmarks, 2017 Q4

Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas morning. At the crack of dawn we wake up, run down the stairs screaming, and tear open the report. And just like kids on Christmas, all we focus on is that brand new shiny AdWords benchmark report we’ve waited months to get our hands on.   What is the… Read More »The Latest Google AdWords Benchmarks, 2017 Q4
Multi channel marketing is crucial for your business

Multi-channel marketing: why it’s crucial for your business

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If you’re running a big business, multi channel marketing is an absolute must. In fact, it’s the only way to participate in marketing that makes sense. Today’s customers have a ton of channels at their disposal, and they decide which ones they prefer and like. Simply put, if you’re leaving any channels out, you’re leaving out the customers who prefer those channels over others. And it isn’t just about preferences.… Read More »Multi-channel marketing: why it’s crucial for your business