Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on because you have to build the metrics yourself, email reporting is quite the opposite. Unless you’re doing email marketing in a way that’s never been done before (or at least since the mid ‘90s), you have metrics at your fingertips. You can see the traditional stats like open rate,… Read More »The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)
Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion daily active Facebook users, it’s imperative that B2B companies target only those who are in their market segment. Otherwise, you’ll spend a lot of money advertising to a broad group of users. Thankfully, there is a wide range of Facebook ad targeting options that will help you! Does Size… Read More »Facebook Ad Targeting: Does size matter?
SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to adjust their business and marketing strategies to grow in their space. In 2006, they started hosting the SiriusDecisions Summit. The Summit is an annual event where B2B leaders from around the world gather to discuss market trends and ideas. This year, we at DemandZEN were able to attend. Here… Read More »Top 5 Takeaways from SiriusDecisions Summit
[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself: How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
Why do we backlink? As digital marketers, we prioritize a comprehensive backlink strategy to improve SEO for our websites. A healthy backlink strategy will raise your domain authority, brand awareness, search engine presence, and help you create a network of peers who are willing to exchange content with you. It takes a heavy focus on guest blogging, disavowing negative links, sustaining partner relationships, and creating new relationships with bloggers and… Read More »The Ultimate Backlink Strategy For Amplifying Your Web Presence
For marketers, social media is a double-edged sword. No doubt, it’s full of possibilities. In fact, many marketers would argue that a social media strategy is unavoidable in today’s marketing world. However, it’s not all sunshine and rainbows. First, social media takes up a substantial amount of time and effort. But what’s worse, it sucks you in, just like it does with all other non-professional people. You come to work,… Read More »Social Media Strategy: 4 Tips for Busy Professionals
When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It is only when we get into the specifics of combining demand generation and lead generation… Read More »Demand Generation vs Lead Generation
Embracing a remote workforce has many advantages from both employer and employee perspectives. Employers can take advantage of a more extensive talent pool, as well as reap the benefits of increased productivity evidenced in remote work. Remote workers also enjoy a better work life balance with less stress and higher job satisfaction rates. Remote work is also becoming much more common due to the powerful tools available on the market… Read More »Useful Business Apps for Remote Workers
It’s a well-known fact that Google changes its algorithms all the time. What worked fine last year might not work at all today. Learning about SEO best practices is a continuous process that never ends. You and your team must stay up-to-date with all of the latest SEO techniques if you want to see your business get the rankings it deserves. Re-optimize existing content As you learn about the latest… Read More »SEO Techniques That Will Get You The Rankings You Deserve