SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to adjust their business and marketing strategies to grow in their space. In 2006, they started hosting the SiriusDecisions Summit. The Summit is an annual event where B2B leaders from around the world gather to discuss market trends and ideas. This year, we at DemandZEN were able to attend. Here… Read More »Top 5 Takeaways from SiriusDecisions Summit
[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself: How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
Why do we backlink? As digital marketers, we prioritize a comprehensive backlink strategy to improve SEO for our websites. A healthy backlink strategy will raise your domain authority, brand awareness, search engine presence, and help you create a network of peers who are willing to exchange content with you. It takes a heavy focus on guest blogging, disavowing negative links, sustaining partner relationships, and creating new relationships with bloggers and… Read More »The Ultimate Backlink Strategy For Amplifying Your Web Presence
For marketers, social media is a double-edged sword. No doubt, it’s full of possibilities. In fact, many marketers would argue that a social media strategy is unavoidable in today’s marketing world. However, it’s not all sunshine and rainbows. First, social media takes up a substantial amount of time and effort. But what’s worse, it sucks you in, just like it does with all other non-professional people. You come to work,… Read More »Social Media Strategy: 4 Tips for Busy Professionals
When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It is only when we get into the specifics of combining demand generation and lead generation… Read More »Demand Generation vs Lead Generation
Embracing a remote workforce has many advantages from both employer and employee perspectives. Employers can take advantage of a more extensive talent pool, as well as reap the benefits of increased productivity evidenced in remote work. Remote workers also enjoy a better work life balance with less stress and higher job satisfaction rates. Remote work is also becoming much more common due to the powerful tools available on the market… Read More »Useful Business Apps for Remote Workers
It’s a well-known fact that Google changes its algorithms all the time. What worked fine last year might not work at all today. Learning about SEO best practices is a continuous process that never ends. You and your team must stay up-to-date with all of the latest SEO techniques if you want to see your business get the rankings it deserves. Re-optimize existing content As you learn about the latest… Read More »SEO Techniques That Will Get You The Rankings You Deserve
Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results. Sculpt Your Campaigns by Using Negative Keywords Negative keywords are keywords that you tell Google AdWords… Read More »4 Tricks To Ensure You Get Quality Leads on AdWords
The longstanding issue of sexism in the workplace is still prevalent despite the year being 2018. While these discussions can be emotional for many, we’re focusing on the data and the facts of the state of women in corporate America. There are things you can do to put a stop to sexism in the workplace, whether you’re a victim or a witness, so we’ll cover those too. Bottom line: the facts… Read More »Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo
In order to keep your business afloat, you need customers. And in order to get customers, you need leads. Sadly, leads don’t grow on trees. The chances of someone stumbling upon your website and becoming a loyal customer are slim. This is even more true today as marketers are creating digital noise. With all the competition, it’s important to ensure a closed loop lead generation process. From researching and understanding… Read More »Is There Really a Benefit to Hiring a Marketing Agency?