Does CASL Apply? Infographic

Email Opt-In Best Practices for 2016:

While many inbound marketers try to say Email Marketing is dead, this is by no means the case. Email is alive, thriving and becoming more powerful each year. According to The Radicati Group, the number of email accounts worldwide will have increased from 3.6 billion in 2013 to approximately 4.3 billion this year. But, while email is still a hugely important component of a successful marketing strategy, the laws around… Read More »Email Opt-In Best Practices for 2016:

The value of a SMART goal in marketing…

…and how to set one. The term “SMART Goal” has been around for a long time. Often attributed to Dr. Edwin Locke’s Goal Setting Theory from 1968, the term has been a business buzzword for ages. But, what is a SMART goal? How do you make a goal SMART? Why do we need them? To start off, let’s discuss what SMART goals are. SMART stands for “Specific, Measurable, Achievable, Relevant,… Read More »The value of a SMART goal in marketing…
AdWords Keywords

Finding the right keywords for your AdWords campaign

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In Google AdWords, you begin building campaigns by selecting keywords to target. This task is more challenging than it sounds, and if you want your campaign to succeed, it’s essential that you do it well. While it’s easy enough to generate a list of words that relate to your business, they may not be valuable in the context of a paid search campaign. When we develop keywords for our clients, here are some important qualities… Read More »Finding the right keywords for your AdWords campaign