How to write a value proposition

How To: Write a Value Proposition

A value proposition will probably be the shortest thing you ever write after doing hours of research. To write a value…

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Partner Program Post - Leads by Channel

Developing a Partner Program, pt 1: Should I start a partner program?

Does your product integrate with a lot of other products? Do a lot of other products integrate with your product or…

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content marketing for b2b

Using Content Marketing to Drive Sales in B2B

Content marketing is often referred to as the art of communicating with customers and prospects without selling. It allows companies to…

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sales and marketing alignment

The White Whale: Sales and Marketing Alignment

Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who…

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mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

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b2b social media strategies

You Need to Try these Social Media Strategies for B2B

Well-crafted B2B social media strategies have changed the game for many companies. If you haven’t achieved game-changing results in your business…

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top crm platforms reviewed

These are the Top CRM Platforms

Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier…

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b2b sales strategies - confident approach

7 Powerful B2B Sales Strategies

Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more…

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DemandZEN - buyer personas

Creating Buyer Personas that Work for You

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…

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B2B online marketing image (1)

B2B Online Marketing: Targeting the Person Behind the Desk

Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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