A value proposition will probably be the shortest thing you ever write after doing hours of research. To write a value…
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Read MoreContent marketing is often referred to as the art of communicating with customers and prospects without selling. It allows companies to…
Read MoreEveryone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who…
Read MoreNowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier…
Read MoreSelling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more…
Read MoreWhy You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…
Read MoreTossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.