social media marketing

Social media: do I really need it?

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Yes. You do need social media, and here’s why: Everyone else is on social media, including your competitors. In 2004, Facebook was just a start-up. According to the WSJ, Facebook just reported quarterly earnings of over $1 billion dollars. Even more, there are over a 1.4 billion users worldwide. LinkedIn? Founded in 2003 and reporting over 400 million users.  Twitter? Founded in 2006 and reporting over 300 million active users.… Read More »Social media: do I really need it?
connect remote employees

Managing and Training Remote Employees

By: Amanda Moore, Chief Product Officer When I started DemandZEN, my partner and I decided we wanted one of our company’s core values to be to provide a family-friendly, flexible environment for all employees. It was that decision that led us to give everyone the option to work remotely. A team made entirely of remote employees is a challenge, but allows us to provide a unique benefit to our entire team,… Read More »Managing and Training Remote Employees
Does CASL Apply? Infographic

Email Opt-In Best Practices for 2016:

While many inbound marketers try to say Email Marketing is dead, this is by no means the case. Email is alive, thriving and becoming more powerful each year. According to The Radicati Group, the number of email accounts worldwide will have increased from 3.6 billion in 2013 to approximately 4.3 billion this year. But, while email is still a hugely important component of a successful marketing strategy, the laws around… Read More »Email Opt-In Best Practices for 2016:

The value of a SMART goal in marketing…

…and how to set one. The term “SMART Goal” has been around for a long time. Often attributed to Dr. Edwin Locke’s Goal Setting Theory from 1968, the term has been a business buzzword for ages. But, what is a SMART goal? How do you make a goal SMART? Why do we need them? To start off, let’s discuss what SMART goals are. SMART stands for “Specific, Measurable, Achievable, Relevant,… Read More »The value of a SMART goal in marketing…
AdWords Keywords

Finding the right keywords for your AdWords campaign

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In Google AdWords, you begin building campaigns by selecting keywords to target. This task is more challenging than it sounds, and if you want your campaign to succeed, it’s essential that you do it well. While it’s easy enough to generate a list of words that relate to your business, they may not be valuable in the context of a paid search campaign. When we develop keywords for our clients, here are some important qualities… Read More »Finding the right keywords for your AdWords campaign