As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything from cold calls and trade shows to SEO and PPC. We’ve worked with a variety of attribution modelling tools over the years and Bizible remains one of our favorites for B2B marketing attribution. Its ability to connect your attribution data through to opportunities within your CRM is awesome. We… Read More »What’s Hot and What’s Not in B2B Marketing?
Blogging has never been more important than it is today. Some people think that blogging is on its way out. But, believe it or not, it is extremely important to a successful marketing strategy. For one, having a blog can drastically increase your organic website traffic. In fact, studies have shown that sites with an active blog, on average, receive seven times more visitors than their non-blogging counterparts. This is… Read More »Blogging in 2016: How important is it?
To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience, we present you these Dos and Don’ts for optimizing your email campaigns. Do A/B test subject… Read More »Revamping email marketing for lead nurture: dos and don’ts
Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he took that experience and partnered with Amanda Moore to create DemandZEN, an agency made of a world-class team focused on driving demand generation in order to support a client’s revenue process. Bart believes demand generation is a business critical, but often complex process, that requires a combination of strong… Read More »Generate Demand for your clients using the testing methodology
Yes. You do need social media, and here’s why: Everyone else is on social media, including your competitors. In 2004, Facebook was just a start-up. According to the WSJ, Facebook just reported quarterly earnings of over $1 billion dollars. Even more, there are over a 1.4 billion users worldwide. LinkedIn? Founded in 2003 and reporting over 400 million users. Twitter? Founded in 2006 and reporting over 300 million active users.… Read More »Social media: do I really need it?
By: Amanda Moore, Chief Product Officer When I started DemandZEN, my partner and I decided we wanted one of our company’s core values to be to provide a family-friendly, flexible environment for all employees. It was that decision that led us to give everyone the option to work remotely. A team made entirely of remote employees is a challenge, but allows us to provide a unique benefit to our entire team,… Read More »Managing and Training Remote Employees
While many inbound marketers try to say Email Marketing is dead, this is by no means the case. Email is alive, thriving and becoming more powerful each year. According to The Radicati Group, the number of email accounts worldwide will have increased from 3.6 billion in 2013 to approximately 4.3 billion this year. But, while email is still a hugely important component of a successful marketing strategy, the laws around… Read More »Email Opt-In Best Practices for 2016:
…and how to set one. The term “SMART Goal” has been around for a long time. Often attributed to Dr. Edwin Locke’s Goal Setting Theory from 1968, the term has been a business buzzword for ages. But, what is a SMART goal? How do you make a goal SMART? Why do we need them? To start off, let’s discuss what SMART goals are. SMART stands for “Specific, Measurable, Achievable, Relevant,… Read More »The value of a SMART goal in marketing…
In Google AdWords, you begin building campaigns by selecting keywords to target. This task is more challenging than it sounds, and if you want your campaign to succeed, it’s essential that you do it well. While it’s easy enough to generate a list of words that relate to your business, they may not be valuable in the context of a paid search campaign. When we develop keywords for our clients, here are some important qualities… Read More »Finding the right keywords for your AdWords campaign