WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post on Adwords Click Through Rates (CTRs) by industry. We are going to talk a bit about the averages in Technology and what they mean in practice. A dirty little secret of Adwords is that it’s highly optimized for Google to make money. A lot of it. I’m sure that… Read More »Google Adwords – It’s Expensive to Be Average
…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up in your system and should be one of the first things you do. A lead that has filled out a form is literally asking for it, so it’s a great way to establish a connection to your lead and their inbox, as well as the fact that it’s the… Read More »Why a Welcome Email is Important
Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right time with the right message to catch their eye is incredibly difficult. That’s why it’s easy to understand that when someone fills out your form (success!) it’s tempting to provide them an inline confirmation that their submission has been received and move on to the next marketing activity. But… Read More »Marketing How To: Craft a Thank-You Page
DemandZEN provides outsourced demand generation and digital marketing services for companies looking to expand their revenue opportunities. Guided by decades of experience and empowered by the latest tools, DemandZEN gives your business a critical advantage, offering peace of mind as we partner with your sales and marketing team to rapidly grow early stage pipelines. And now, in addition to expertise in B2B marketing, pay-per-click, SEO/SEM, content marketing, extensive expertise with… Read More »DemandZEN recognized as a HubSpot Silver Tier Certified Partner!
As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything from cold calls and trade shows to SEO and PPC. We’ve worked with a variety of attribution modelling tools over the years and Bizible remains one of our favorites for B2B marketing attribution. Its ability to connect your attribution data through to opportunities within your CRM is awesome. We… Read More »What’s Hot and What’s Not in B2B Marketing?
Blogging has never been more important than it is today. Some people think that blogging is on its way out. But, believe it or not, it is extremely important to a successful marketing strategy. For one, having a blog can drastically increase your organic website traffic. In fact, studies have shown that sites with an active blog, on average, receive seven times more visitors than their non-blogging counterparts. This is… Read More »Blogging in 2016: How important is it?
To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience, we present you these Dos and Don’ts for optimizing your email campaigns. Do A/B test subject… Read More »Revamping email marketing for lead nurture: dos and don’ts
Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he took that experience and partnered with Amanda Moore to create DemandZEN, an agency made of a world-class team focused on driving demand generation in order to support a client’s revenue process. Bart believes demand generation is a business critical, but often complex process, that requires a combination of strong… Read More »Generate Demand for your clients using the testing methodology
Yes. You do need social media, and here’s why: Everyone else is on social media, including your competitors. In 2004, Facebook was just a start-up. According to the WSJ, Facebook just reported quarterly earnings of over $1 billion dollars. Even more, there are over a 1.4 billion users worldwide. LinkedIn? Founded in 2003 and reporting over 400 million users. Twitter? Founded in 2006 and reporting over 300 million active users.… Read More »Social media: do I really need it?
By: Amanda Moore, Chief Product Officer When I started DemandZEN, my partner and I decided we wanted one of our company’s core values to be to provide a family-friendly, flexible environment for all employees. It was that decision that led us to give everyone the option to work remotely. A team made entirely of remote employees is a challenge, but allows us to provide a unique benefit to our entire team,… Read More »Managing and Training Remote Employees