When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too many options for your own good. You might fall for the hype and waste money on the latest “ppc tricks”. Or you might do the opposite mistake and resort to old strategies that no longer work. In order to have a successful business running successful online campaigns, you need to… Read More »Effective PPC Strategies in 2016
Cold calling – the infamous first contact dreaded by many marketers. You’re calling strangers, perhaps interrupting them in something, and you’re bracing yourself for unpleasant reactions. Cold calls are definitely not everyone’s cup of tea, and it does take some work to get them right. But they don’t have to be the scary side of marketing. Cold calling can be an incredibly effective marketing tool, but since you’re contacting your… Read More »Proven Methods to Build Rapport During Cold Calls
Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes it out to be (kidding, Finance — you’re cool). Marketers’ lives are hard. Every week there’s either some new app to use or try, a new action to analyze, a change to SEO algorithms, or a new trend that somehow invades every facet of life (Gangnam Style, anyone?). Everything… Read More »9 Helpful Tools for Marketers
When it comes to our personal lives, social media is commonplace nowadays. No, it’s more than that – social media is expected. Everyone who’s anyone is on Facebook and Twitter. Most people are on Instagram, Snapchat, Pinterest; social options are endless. We live in an age where people don’t think twice about sharing integral parts of their lives on the internet of things. So, why, when some marketers step through… Read More »Lions, Tigers and Social Media Marketing – Oh My!
As marketers, our number one priority is to support the sales’ pipeline and help deals close. Often, we’re asked to perform magic with no budget, time, or resources. If the magic works, we’re often the unsung heroes. If it doesn’t….well, we’ve all seen how that can play out, too. Many times, we end up emailing our database with everything we’ve got to try to squeeze out another SQL. But, how… Read More »Are you spamming your database?
If you’ve done a recent SEO audit of your site, you may have noticed the auditor mentioned your meta descriptions. The SEO auditor may say it’s not a huge deal to leave it as a snippet of text from your site, but don’t believe it. You’re actually missing a huge opportunity to harness organic traffic. In this post, we’ll walk you through what a meta description is, what it does, and… Read More »Crafting the perfect meta description
How To Tackle SEO When you enter the world of marketing there are many acronyms you must use and learn to be able to keep up. However, there is one that really stands out among the marketing world and that everyone talks about; SEO, or Search Engine Optimization. In short, this is the aspect of online marketing that decides how well your website pages will perform on search engines. SEO… Read More »SEO For Dummies
When it comes to marketing, the world is ever-changing and it can be quite the challenge to keep up. One of the newest, and largest, marketing trends is mobile marketing. The days of sitting at a computer and or laptop to research a product or service are things of the past. Mobile marketing is the new black. Now, consumers have the leisure of picking up a tablet or smartphone to… Read More »Mobile Marketing is the New Black
Welcome to the next generation of marketing If you want to engage the age of the Millennial with your marketing campaigns, then you better plan to implement video. That’s right; video needs to be a huge part of your marketing tactics to engage a Millennial. When it comes to this generation, they would much rather watch a YouTube video on your marketing campaign than read an article or even hear… Read More »How To: Engage A Millennial
Isn’t that always the question? Whether your business is just starting out or is incredibly well established, the simple fact is you’ll always need new prospects. In today’s business economy, there is no such thing as “maintaining a good thing.” If your business and sales aren’t growing, your company is dying. So, what do you do about it? The answer seems simple, doesn’t it? List buy. There are plenty of vendors out there… Read More »To List Buy or Not to List Buy?