The Basics of Intent-based Marketing

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What is intent-based marketing? With the ever-rising expectations across the buyer’s journey, understanding your audience is… Read More »The Basics of Intent-based Marketing

HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to vendors and other Inbound attendees, this was the biggest deal. Marketing and sales need to… Read More »HubSpot Inbound 2018: Top Takeaways
Digital Sales World Conference 2018

DemandZEN CEO Presents at Digital Sales World Boston

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales Cycles Digital Sales World For nine consecutive years, the AA-ISP (Global Inside Sales Association) has… Read More »DemandZEN CEO Presents at Digital Sales World Boston

Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote

After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously an introvert and wallflower, Beth made the decision to not get lost in an industry it’s easy to get (or feel) lost in. She gave herself permission to take risks. A point she stressed throughout the 30-minute prelude to her Q&A. And quite obviously, by looking at her accolades… Read More »Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote
sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is still fairly new. There are dozens of options to choose from, but we’re going to… Read More »The Best Interactive Content Tools to Use
Interactive Content Marketing Strategy

How Interactive Content is Going to Change Your Marketing Strategy

Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a business stand out? It’s not enough to simply churn out weekly pieces of content. In order to cut through the noise, content has to be high quality, informative, innovative, and visually appealing. And mobile friendly. Shareable. Unique. And now, interactive.   What is Interactive Content? Interactive content is content… Read More »How Interactive Content is Going to Change Your Marketing Strategy
We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell products.” You have to realize that if you’re selling high-ticket items to large businesses, you’re dealing with high-powered decision makers. Hence, you’ll do much better if you approach these high-level players and “offer them your services.” This is where services marketing comes in. What is services marketing though? Services… Read More »The Importance of Services Marketing in the B2B Sector
sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified leads, nurturing leads until they’re ready to buy, and in providing sales collateral such as data sheets, testimonials, or white papers. But there is another important piece of the puzzle that marketing teams can assist with when it comes to sales enablement. Enter: the sales cadence. What’s a sales… Read More »Sales Cadence: The Missing Link In Your Sales Enablement Strategy