b2b sales strategies - confident approach

7 Powerful B2B Sales Strategies

Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more financially driven. As a result, this business model calls for specific B2B sales strategies, skill sets and a highly customized sales approach. So, what are the key sales drivers for a successful B2B business?  7 of the best B2B sales strategies that can change your business The strategies you… Read More »7 Powerful B2B Sales Strategies
DemandZEN - buyer personas

Creating Buyer Personas that Work for You

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s why having a buyer personas template is so important. Working off a template can help guide you in your research. It’s something that reminds you which questions need answering. Having a clearly defined goal is so important. That’s exactly why DemandZEN recently created The Buyer Personas Template You Need for… Read More »Creating Buyer Personas that Work for You
B2B online marketing image (1)

B2B Online Marketing: Targeting the Person Behind the Desk

Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online marketing. We usually think that B2B buyers are motivated by dollars and cents while B2C is motivated by personal reasons. While that is true to an extent, it’s important to keep in mind that personal value exists in the B2B space. According to a 2013 CEB Global study where… Read More »B2B Online Marketing: Targeting the Person Behind the Desk
marketing memes

How to Make Marketing Memes Work for Your B2B Strategy

What’s in a Meme? If  you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post, you probably even laughed at a few. While traditionally image macros (photographs superimposed with a humorous caption) come to mind when thinking of a meme, they can be much more than that. The term “meme” was coined in 1976 by Richard Dawkins to describe a phrase, concept, or element… Read More »How to Make Marketing Memes Work for Your B2B Strategy
backlink schemes dz blog

What to Avoid When Building Backlinks

What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that point to a page on a different website. Building backlinks is a natural occurrence on the web: people regularly link to relevant content from relevant sites. It’s how you can wind up on a roller rink page 15 minutes after landing on the page for your favorite local restaurant.… Read More »What to Avoid When Building Backlinks
gamification strategies - dz blog

Gamification Strategies: Badges in B2B Marketing

  Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot of effort on something that might not entice your user base. But done correctly, you’ve created a powerful engagement tool that will continue working for you in a way that other B2B marketing campaigns cannot compete with. Good gamification should fulfill our fundamental needs for autonomy, competence, and relatability.… Read More »Gamification Strategies: Badges in B2B Marketing
5 Newsletter Tips You Need to Know so Your Newsletter Doesn't Crash and Burn

5 Newsletter Tips You Need to Know So Yours Doesn’t Crash and Burn

Hi, my name is Kelsey, and I’m a marketer that has unsubscribed to a MARKETING newsletter even though I know exactly how heartbreaking that is for metrics. Everyone say it with me, *Hi Kelsey*. Welcome to Marketers Anonymous. This week, we’re talking about newsletters. More specifically, I’m covering 5 newsletter tips to help you be successful. The kind of tips that won’t tempt marketers (or anyone relevant) to unsubscribe. Let the… Read More »5 Newsletter Tips You Need to Know So Yours Doesn’t Crash and Burn

Effective PPC Strategies in 2016

  • by
When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too many options for your own good. You might fall for the hype and waste money on the latest “ppc tricks”. Or you might do the opposite mistake and resort to old strategies that no longer work. In order to have a successful business running successful online campaigns, you need to… Read More »Effective PPC Strategies in 2016

Proven Methods to Build Rapport During Cold Calls

  • by
Cold calling – the infamous first contact dreaded by many marketers. You’re calling strangers, perhaps interrupting them in something, and you’re bracing yourself for unpleasant reactions. Cold calls are definitely not everyone’s cup of tea, and it does take some work to get them right. But they don’t have to be the scary side of marketing. Cold calling can be an incredibly effective marketing tool, but since you’re contacting your… Read More »Proven Methods to Build Rapport During Cold Calls
9 Helpful Tools for Marketers

9 Helpful Tools for Marketers

Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes it out to be (kidding, Finance — you’re cool). Marketers’ lives are hard. Every week there’s either some new app to use or try, a new action to analyze, a change to SEO algorithms, or a new trend that somehow invades every facet of life (Gangnam Style, anyone?). Everything… Read More »9 Helpful Tools for Marketers