Which Hubspot certification is right for you?

hubspot certification

Which HubSpot certification is right for you?

HubSpot is one of the fastest growing platforms in the industry. With all of its integrations and how simple it makes connecting sales and marketing, it’s no wonder. As a result, adding a HubSpot certification to your resume can be a great way to open doors and progress in your career.

But, with so many, how do you choose which HubSpot certification is right for you? In this post, we’ll break down the ins and outs of the different certifications so you can easily decide which one is right for you.

Inbound Certification

Cost: Free
Time: Approximately 5 Hours to Completion
Prerequisites: None
Steps to completion: 1 Final Exam

The Inbound Certification is open to anyone who would like to learn more about inbound marketing. All you have to do is create a free HubSpot account to get started. According to HubSpot, there are over 50,000 inbound certified professionals in the workforce.

This certification course covers the fundamentals of the HubSpot’s inbound marketing methodology, focusing on their idea of the “modern inbound marketing strategy.” It’ll speak briefly about SEO, blogging, landing pages, lead nurturing, conversion analysis, and reporting.

This HubSpot certification is great for marketers and small business owners just getting started with inbound marketing or HubSpot.

 

Email Marketing Certification

Cost: Free
Time: Approximately 3.5-4 Hours to Completion
Prerequisites: None
Steps to completion: 1 Final Exam

HubSpot’s Email Marketing Certification is open to anyone, another of many certifications requiring only a free HubSpot account to get started.

This certification course focuses specifically on email marketing best practices and is quite quick to complete. With classes on lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization, this course can help you boost your email marketing performance.

This class is best for email marketers and small teams who want to maximize their ROI on all programs with email nurture.

 

Inbound Sales

Cost: Free
Time: Approximately 3 Hours to Completion
Prerequisites: None
Steps to completion: 1 Final Exam

The Inbound Sales certification is made up of five classes that can be thought of as the “sales” equivalent of the Inbound Marketing methodology. According to HubSpot and many other organizations, the buyer’s journey has changed. Today’s buyers are more empowered and, subsequently, the way to effectively sell to them has changed as well.

This course teaches ways to identify potential buyers, develop outreach strategies, and build effective presentations.

This certification is meant for sales associates who need to hone their closing skills, sales trainers who need to train new team members, and sales managers who need to bring their team to the next level.

 

HubSpot Marketing Software Certification

Cost: Free to paying HubSpot customers
Time: Varies
Prerequisites: HubSpot Inbound Certification
Steps to completion: 1 Final Exam + Hands-On Practicum

The HubSpot Marketing Software Certification is free to paying HubSpot customers. Made up of 14 classes spanning approximately 6.5 hours of coursework, not including additional hands-on work, this HubSpot certification focuses on how to use the full suite of HubSpot tools.

This HubSpot certification consists of two parts: one, watching on-demand videos to prepare for the HubSpot Marketing Software Certification exam and two, a hands-on practicum involving real world work within the HubSpot platform.

This set of courses is perfect for marketing agencies looking to have a HubSpot expert on staff or any HubSpot customer that wants to be a platform expert. One thing to note, most of the practicum items can only be completed once, making it very difficult to have more than one HubSpot Marketing Software certified user per team.

 

Sales Software

Cost: Free
Time: Approximately 2 Hours to Completion
Prerequisites: None
Steps to completion: 1 Final Exam + 1 Hands-On Practicum

The Sales Software certification focuses on teaching users how to effectively and efficiently use the HubSpot CRM. Open to anyone with a free, HubSpot CRM account, this course consists of only five classes, a 60 question exam, and a hands-on practicum.

This HubSpot certification is perfect for sales team members who are using HubSpot and want to improve their skills, Sales managers who need to train their team on HubSpot CRM, and Marketers that will use any of the HubSpot Sales tools.

 

Content Marketing Certification

Cost: Free
Time: Approximately 4 Hours to Completion
Prerequisites: None
Steps to completion: 1 Final Exam

The Content Marketing Certification is free to anyone with a paid or free HubSpot account. This certification has ten courses and takes, on average, about four hours to complete — including the 60 question final exam.

The courses focus on best practices in Content development and distribution. It specifically highlights ways to build repeatable, scalable processes for content creation and distribution to support the buyer’s journey and hasten the sales cycle.

This HubSpot certification is meant for marketing content creators, content managers, small business owners, and students who want to learn tactics to efficiently building content libraries getting a higher ROI on each asset created.

 

HubSpot Design Certification

Cost: Free
Time: Approximately 3.5 Hours to Completion
Prerequisites: None
Steps to completion: 1 Final Exam + Hands-On Practicum

The HubSpot Design Certification is open and free to anyone with a HubSpot Designer account. Consisting of six classes taking about 3.5 hours, a final exam, and a hands-on practicum, this course focuses on design within HubSpot.

This HubSpot certification is meant for web designers with (at least) an intermediate familiarity with CSS and how it applies to HTML. You will need to have a basic proficiency in HTML and CSS for completion.

 

Contextual Marketing Certification

Cost: Free to HubSpot Customers
Time: Approximately 1.5 Hours to Completion
Prerequisites: HubSpot Marketing Software Certification, Professional or Enterprise level account on the COS
Steps to completion: 1 Final Exam

The Contextual Marketing Certification is a short certification consisting of only six courses taking about 1.5 hours to complete. This particular certification requires you to have a paid HubSpot account, at either the Professional or Enterprise level, and you must have completed the HubSpot Marketing Software Certification.

This set of courses is focused on best practices for delivering a personalized experience to website visitors using “smart” content.

Growth-Driven Design Agency Certification

Cost: Free
Time: Approximately 13 Hours to Completion
Prerequisites: None

The Growth-Driven Agency certification is a 13 class, 13-hour course open to anyone, but particularly helpful for HubSpot Partners.

In this course, HubSpot discusses their “Growth-Driven Design methodology.” It has videos on how to set up a team, internal processes, and pricing strategies.

 

Conclusion

Choose the HubSpot certification(s) that work best for you and your goals. Remember, it might be one or a combination, and your goals may change over time. It won’t hurt you to have multiple certifications.