This year for St. Patrick’s Day, we decided to have a little marketing fun, so we turned up our St. Patty’s playlist and got to work. Believe it or not, B2B marketing doesn’t need to be all spreadsheets and white papers.
Not to say spreadsheets and white papers aren’t fun. I mean, who doesn’t get thrilled when their pivot table actually works correctly? But, occasionally, it’s just not the right time for Excel. And, while white papers support SEO efforts, your prospects don’t always want to read a twenty-page white paper or a thirty-page FAQ sheet. Sometimes they just want a quick overview of the information in an easily digestible format.
Infographics are a great way to create these types of assets. Graphic in nature, they provide top-level details in an easy-to-read format. Readers can learn the basics behind any product, platform, service, or idea simply through an infographic. Infographics are also extremely easy to make. With tools like Venngage or Canva, small, internal marketing teams can create great infographics without needing a full-time designer.
Infographics are also a great way to entice your prospects to look at other content you’ve created as well as other parts of your website. They can be easily integrated into your strategy and used across your website, email communications, and social media efforts to bring the message full circle.
St. Patrick’s Day 2017
Check out our latest infographic with little-known facts about St. Patrick’s day. You’ll learn some fun new tidbits about St. Patrick’s just in time to grab a pint of green beer and some corned beef with cabbage at your local pub. Now see how effective visual content marketing in action can be.
Need help with your content marketing strategy? We can help. Our digital marketing team can help you develop and execute a content strategy designed to support your business goals. Contact us today.
And, from all of us at DemandZEN, have a safe (and legal) St. Patrick’s Day!