Well-crafted B2B social media strategies have changed the game for many companies. If you haven’t achieved game-changing results in your business using social media, you’re probably not doing it right. Your creation or implementation strategy is probably off. But don’t worry, you’re not the only one. Many B2B companies are ineffective at social media marketing. The seriousness of their business often impacts their online presence resulting in overly product-focused or sterile posts… Read More »You Need to Try these Social Media Strategies for B2B
What’s in a Meme? If you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post, you probably even laughed at a few. While traditionally image macros (photographs superimposed with a humorous caption) come to mind when thinking of a meme, they can be much more than that. The term “meme” was coined in 1976 by Richard Dawkins to describe a phrase, concept, or element… Read More »How to Make Marketing Memes Work for Your B2B Strategy
When it comes to our personal lives, social media is commonplace nowadays. No, it’s more than that – social media is expected. Everyone who’s anyone is on Facebook and Twitter. Most people are on Instagram, Snapchat, Pinterest; social options are endless. We live in an age where people don’t think twice about sharing integral parts of their lives on the internet of things. So, why, when some marketers step through… Read More »Lions, Tigers and Social Media Marketing – Oh My!
Yes. You do need social media, and here’s why: Everyone else is on social media, including your competitors. In 2004, Facebook was just a start-up. According to the WSJ, Facebook just reported quarterly earnings of over $1 billion dollars. Even more, there are over a 1.4 billion users worldwide. LinkedIn? Founded in 2003 and reporting over 400 million users. Twitter? Founded in 2006 and reporting over 300 million active users.… Read More »Social media: do I really need it?