Social Media

Facebook Fake News

Facebook is Fed Up with Fake News

If you’re one of the nearly 2 billion people active on Facebook, you’ve probably experienced Facebook’s fake news epidemic. We have good news: fake news on Facebook is taking a hit from the platform’s recent API change. And for good reason. A recent study shows 62% of adults in the United States get their news on social media, making fake news a great cause for concern. And Facebook felt the… Read More »Facebook is Fed Up with Fake News

DemandZEN’s Digital Marketing Tool of the Month: SEMrush

Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want your team to learn about great new tools without investing a lot of time into research. We are excited to introduce our marketing tool of the month: SEMrush. This tool allows marketing teams of all sizes to tackle the essentials of business success. From technical SEO audits to advertising… Read More »DemandZEN’s Digital Marketing Tool of the Month: SEMrush
DZ - Blog - LinkedIn Matched Audiences

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn Matched Audiences is really exciting. LinkedIn’s potential as a successful advertising network has always been… Read More »Introducing LinkedIn Matched Audiences — What You Need to Know
DZ - Blog - Social Media for Trade Shows

4 Ways to Successfully Use Social Media for Trade Shows

The right trade show events prove to be a valuable investment time and time again. But just showing up to the booth isn’t enough anymore. Social media is a great tool to incorporate into your event marketing strategy. And if done correctly, a flashy booth won’t be the only thing making a statement at your company’s trade show. Here are 4 ways to use social media for trade shows. Show… Read More »4 Ways to Successfully Use Social Media for Trade Shows

Top Reasons Your B2B Marketing Strategy Should Include Facebook Live

Released to all users in January of 2016, Facebook Live is barely one-year-old and is still unknown territory to many. However, its importance to businesses, big, small, and any size in between, shouldn’t be ignored. We’re here to give you 5 reasons your B2B marketing strategy should include Facebook Live. Campaign ROI Facebook Live is completely free, making any return on investment from it extremely valuable. Add on your ability… Read More »Top Reasons Your B2B Marketing Strategy Should Include Facebook Live
advertising roi

5 Ways to Improve Your Advertising ROI

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  There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for your brand to stay top-of-mind. At the same time, traditional advertising mediums are dwindling in numbers. With those challenges always looming, here are 5 ways to improve your advertising ROI: 1. Advertise where your core users spend a lot of their time This may seem like an obvious place… Read More »5 Ways to Improve Your Advertising ROI
best marketing wordpress plugins

The Best Marketing WordPress Plugins Revealed

WordPress can be a great ally to marketers. The platform itself is very comprehensive, user-friendly, and intuitive. By itself, WordPress gives you a good opportunity to distribute your content. But that’s just the start. The best WordPress marketing plugins can help you get a lot more out of the platform. These plugins can help you increase web traffic and conversion rates, get more email sign ups, and improve your entire sales… Read More »The Best Marketing WordPress Plugins Revealed
hashtag history

Know Your Hashtag History

Sure, you use hashtags daily. You might even speak in hashtags (ironically, of course). But do you know the details of how the hashtag was born and evolved over time? If you’re going to make it as a social media marketer, it’s important that you know your hashtag history. The beginning Chris Messina is the inventor of the hashtag. He tweeted the first hashtag in 2007. He was employed at… Read More »Know Your Hashtag History