As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform for your lead generation campaigns. Even with all of the analytics available in digital marketing, it’s tough to know which is best. Without the data to support one over the other, we are shooting blindly in the dark hoping to hit our target. Facebook has over 2.2 billion… Read More »LinkedIn Ads vs Facebook Ads for B2B Marketing
Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion daily active Facebook users, it’s imperative that B2B companies target only those who are in their market segment. Otherwise, you’ll spend a lot of money advertising to a broad group of users. Thankfully, there is a wide range of Facebook ad targeting options that will help you! Does Size… Read More »Facebook Ad Targeting: Does size matter?
[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself: How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
For marketers, social media is a double-edged sword. No doubt, it’s full of possibilities. In fact, many marketers would argue that a social media strategy is unavoidable in today’s marketing world. However, it’s not all sunshine and rainbows. First, social media takes up a substantial amount of time and effort. But what’s worse, it sucks you in, just like it does with all other non-professional people. You come to work,… Read More »Social Media Strategy: 4 Tips for Busy Professionals
Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is whether or not Facebook is inflating advertising data. Today, we’ll cover the specific accusations, like… Read More »How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?
Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes. What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes
When it comes to social media and brand awareness there are several things you need to understand. You should always be on the lookout for better ways to get your brand on the radar of potential customers. And using social media for this purpose is a perfect way to engage with current customers and attract new ones. According to this study, 71% of consumers are more likely to recommend a… Read More »Social media and brand awareness for your business
If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives you a massive advantage over your competitors. LinkedIn is often overlooked since it’s not a… Read More »Your Quick Guide to Getting Started with LinkedIn Ads
Looks like the holiday season started a little early this year. We can all rejoice that Twitter finally sided with its users and agreed with the sentiment that 140 characters is just not enough anymore. Twitter’s decision to double its character limit is a big deal. This blog post will take a look at the Twitter character limit increase and what it means for your b2b social media marketing strategy.… Read More »Twitter Character Limit Increase! What It Means For Your Social Media Strategy