SEO

Website Grader - Tool of the Month March 2017

DemandZEN’s Marketing Tool of the Month: Website Grader

Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. Every month, we highlight one tool that solves a different business problem. That way, you can learn about tools that could help you meet your business goals without the stress. In this post, we’ll focus on the Website Grader by HubSpot. Website Grader Website Grader… Read More »DemandZEN’s Marketing Tool of the Month: Website Grader
DemandZEN - seo keyword research for your blog

SEO Keyword Research: Choosing the Right Keyword for your Blog Post

So you have an idea for a blog post that you can’t wait to write. Or maybe you just finished an article that just came to you out of thin air! That’s awesome. But if you want search engines to find you, you need to pick the right keyword for the post based on your SEO keyword research. How is that done, exactly? Here are a few tips to ensure… Read More »SEO Keyword Research: Choosing the Right Keyword for your Blog Post
pingdom

DemandZEN’s Marketing Tool of the Month: Pingdom

  Marketing is like fashion, there’s always a trendy “new thing” you have to try on for size and it may or may not look right on your business. Digital marketing is exceptionally tough– new tools are introduced daily. That’s why, every month, we’ll highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for your… Read More »DemandZEN’s Marketing Tool of the Month: Pingdom
5 seo basics for 2017

5 SEO Basics you Need to Know for 2017

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5 SEO Basics for 2017 You Need to Know Search engine optimization has steadily evolved over the years. Long gone are the days of keyword stuffing, spammy links, and poorly worded content pages aimed at just gaining rankings. Today’s SEO is focused on the user experience that can improve the bottom line more than yesteryear SEO techniques. It is also more important than ever to have a great mobile experience… Read More »5 SEO Basics you Need to Know for 2017
best marketing wordpress plugins

The Best Marketing WordPress Plugins Revealed

WordPress can be a great ally to marketers. The platform itself is very comprehensive, user-friendly, and intuitive. By itself, WordPress gives you a good opportunity to distribute your content. But that’s just the start. The best WordPress marketing plugins can help you get a lot more out of the platform. These plugins can help you increase web traffic and conversion rates, get more email sign ups, and improve your entire sales… Read More »The Best Marketing WordPress Plugins Revealed
backlink schemes dz blog

What to Avoid When Building Backlinks

What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that point to a page on a different website. Building backlinks is a natural occurrence on the web: people regularly link to relevant content from relevant sites. It’s how you can wind up on a roller rink page 15 minutes after landing on the page for your favorite local restaurant.… Read More »What to Avoid When Building Backlinks

Crafting the perfect meta description

If you’ve done a recent SEO audit of your site, you may have noticed the auditor mentioned your meta descriptions. The SEO auditor may say it’s not a huge deal to leave it as a snippet of text from your site, but don’t believe it. You’re actually missing a huge opportunity to harness organic traffic. In this post, we’ll walk you through what a meta description is, what it does, and… Read More »Crafting the perfect meta description
teaching seo for dummies

SEO For Dummies

How To Tackle SEO When you enter the world of marketing there are many acronyms you must use and learn to be able to keep up. However, there is one that really stands out among the marketing world and that everyone talks about; SEO, or Search Engine Optimization. In short, this is the aspect of online marketing that decides how well your website pages will perform on search engines. SEO… Read More »SEO For Dummies
blogging

Blogging in 2016: How important is it?

Blogging has never been more important than it is today. Some people think that blogging is on its way out. But, believe it or not, it is extremely important to a successful marketing strategy. For one, having a blog can drastically increase your organic website traffic. In fact, studies have shown that sites with an active blog, on average, receive seven times more visitors than their non-blogging counterparts. This is… Read More »Blogging in 2016: How important is it?