[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself: How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
It’s a well-known fact that Google changes its algorithms all the time. What worked fine last year might not work at all today. Learning about SEO best practices is a continuous process that never ends. You and your team must stay up-to-date with all of the latest SEO techniques if you want to see your business get the rankings it deserves. Re-optimize existing content As you learn about the latest… Read More »SEO Techniques That Will Get You The Rankings You Deserve
In 2016, we shared some advice for you on SEO for dummies. But things have changed since then! SEO is even more important, and it’s tougher than ever to get a foot in the door when you’re just starting out. Here is your updated guide: Search Engine Optimization For Dummies 2018. Step 1: What’s wrong with your site? It’s not you, it’s your website. The first step in determining what… Read More »Search Engine Optimization for Dummies 2018
Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what you’re doing and why SEO is important. Your boss is focused on the big picture, but sometimes they might not know what is necessary to move the needle. Here are seven things your boss wants to know about SEO. 1. What is SEO? The first thing your boss wants… Read More »7 Things Your Boss Wants to Know About SEO
SEO Best Practices for 2018 Wondering what you need to be doing in 2018 to boost your organization’s searchability? Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by adhering to SEO best practices for 2018, you’ll get your content in front of people… Read More »SEO Best Practices for 2018
Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want your team to learn about great new tools without investing a lot of time into research. We are excited to introduce our marketing tool of the month: SEMrush. This tool allows marketing teams of all sizes to tackle the essentials of business success. From technical SEO audits to advertising… Read More »DemandZEN’s Digital Marketing Tool of the Month: SEMrush
Defining 404 Errors 404 is one type of response code that web servers use to respond to a request for a URL. Usually, when a person requests a page that doesn’t exist, she will see a 404 (not found) error. It’s telling the visitor that a page could not be found at this time but may be available in the future and likely existed in the past. But, 404 errors… Read More »Everything You Need to Know About 404 Errors
Finding the right tools for your website can be daunting. It requires time you don’t have and it seems there is always a new problem to solve, a new set of metrics to analyze, and search engine algorithm challenges to face. Every month we highlight a different tool that helps businesses like yours solve problems. This way you can learn about great new tools that could be a perfect fit… Read More »DemandZEN’s Marketing Tool of the Month: VWO
Recently tasked with performing a technical SEO audit? Or maybe you’ve just heard about how important it is without any real idea as to why. This blog post not only goes into the point of a technical SEO audit, but exactly how to complete one. The Point Performing a technical SEO audit is important to anyone who is concerned with website optimization, increasing website visitors, and increasing page rank.… Read More »Performing A Technical SEO Audit: What’s the Point?
Duplicate content in SEO is often seen as the faceless enemy. It seems obvious that duplicate content is just content duplicated across the internet, but there are a lot of questions concerning it. Everyone knows it exists. Everyone knows they should fear it. But no one is quite sure what it is (or isn’t). Fear of the unknown is common, but we don’t want to stay afraid. That’s why we… Read More »Fact and Fiction: The Real Dangers of Duplicate Content in SEO