PPC

linkedin ads vs facebook ads

LinkedIn Ads vs Facebook Ads for B2B Marketing

As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform for your lead generation campaigns. Even with all of the analytics available in digital marketing, it’s tough to know which is best. Without the data to support one over the other, we are shooting blindly in the dark hoping to hit our target.   Facebook has over 2.2 billion… Read More »LinkedIn Ads vs Facebook Ads for B2B Marketing
quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt Your Campaigns by Using Negative Keywords Negative keywords are keywords that you tell Google AdWords… Read More »4 Tricks To Ensure You Get Quality Leads on AdWords

The Latest Google AdWords Benchmarks, 2017 Q4

Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas morning. At the crack of dawn we wake up, run down the stairs screaming, and tear open the report. And just like kids on Christmas, all we focus on is that brand new shiny AdWords benchmark report we’ve waited months to get our hands on.   What is the… Read More »The Latest Google AdWords Benchmarks, 2017 Q4

Setting You Up for Display Network Success

So you’ve gone through our Beginners Guide to Google PPC Management and you’re ready to expand into the Google Display Network (GDN). GDN campaigns offer a great opportunity for marketers. Not only do you have greater targeting control compared to search campaigns, but CPC (cost per click) is substantially lower as well. However, many marketers are running display campaigns on the Google Display Network and see little to no success… Read More »Setting You Up for Display Network Success
UTM codes are shown in Google Analytics.

UTM Codes: The Answers To All Your Tracking Woes

Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes.   What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes

Your Quick Guide to Getting Started with LinkedIn Ads

If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives you a massive advantage over your competitors. LinkedIn is often overlooked since it’s not a… Read More »Your Quick Guide to Getting Started with LinkedIn Ads

The beginner’s guide to Google PPC management

If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools. When done as part of your inbound strategy, PPC campaigns can be effective lead generators.  Getting into PPC, however, isn’t always simple or easy and the topic can be a bit overwhelming at first. Fortunately for you, we’ve prepared this quick guide to Google PPC management. Just continue reading to find… Read More »The beginner’s guide to Google PPC management

DemandZEN’s Digital Marketing Tool of the Month: SEMrush

Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want your team to learn about great new tools without investing a lot of time into research. We are excited to introduce our marketing tool of the month: SEMrush. This tool allows marketing teams of all sizes to tackle the essentials of business success. From technical SEO audits to advertising… Read More »DemandZEN’s Digital Marketing Tool of the Month: SEMrush
Competitor Advertising

Competitor Advertising for PPC: Key Elements You Need to Include

Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent years, you can still find relics online comparing the two. People question “Which is better?” or “Which is really worth the investment of my time?” These questions are your prospects are asking about you and your competitors. This is precisely why you need to start a competitor advertising campaign.… Read More »Competitor Advertising for PPC: Key Elements You Need to Include