Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it hype, is it real? Let’s look into this and find out. The fact is that people don’t respond to traditional interruptive ads as much as they used to. They reach for the remote when commercials are on or record shows so they don’t have to watch the ads. When… Read More »Get More Sales With These Six Inbound Marketing Tips
Content writing tips your high school English teacher will love If you haven’t used a thesaurus since high school, you’re doing content marketing all wrong. Writing great content means having a solid technique. You don’t want to get repetitive, and you don’t want to bore your audience with stale phrases or ideas. I also wouldn’t recommend using antiquated or phD-level words to avoid alienating your audience. This is where using… Read More »Content Writing Tips: Use a Thesaurus
In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open floor plan that seems to have meetings constantly. They don’t call prospects, they just send… Read More »What is Digital Marketing?
With customer education being such an amazing way to gain and keep customers, why isn’t every business doing it? Well, a lot of businesses are under the false assumption that doing quality marketing is sufficient to keep customers informed. This line of reasoning says “We just need to tell them why our latest products, services, and features are oh so awesome, right?” Wrong! That’s a very limiting view. Some even… Read More »Five easy ways to boost sales with customer education
You might have heard a statement similar to this one: “If you double your list, you will double your profits.” Whilst an oversimplification, this statement isn’t far from the truth. If you want to grow an email list, you will want to learn about all of the methods that we’ll discuss here. Be warned though, putting all of your focus on increasing the size of your list is far from… Read More »The best ways to grow an email list
Digital marketing is all about leveraging the right tools in your toolbox. And these days, our toolbox includes emojis. You’ve probably noticed emojis popping up in your inbox every once in awhile. And maybe you’ve been tempted to use them in your next campaign. After all, there is evidence it works: Experian reported that brands that choose to use emojis in subject lines experience a 45% increase in unique open… Read More »When Do You Use Emojis in Subject Lines?
For a lot of marketers, the hardest part isn’t developing a marketing plan. It’s the execution of that plan. We’ve focused on why teams fail to execute in the past, but now we want to switch gears. Let’s look at what you can do to make sure you stick to your marketing plan. Use a project management system First things first: You need a project management system. This allows you… Read More »How to Stick to Your Marketing Plan
Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want your team to learn about great new tools without investing a lot of time into research. We are excited to introduce our marketing tool of the month: SEMrush. This tool allows marketing teams of all sizes to tackle the essentials of business success. From technical SEO audits to advertising… Read More »DemandZEN’s Digital Marketing Tool of the Month: SEMrush
Defining 404 Errors 404 is one type of response code that web servers use to respond to a request for a URL. Usually, when a person requests a page that doesn’t exist, she will see a 404 (not found) error. It’s telling the visitor that a page could not be found at this time but may be available in the future and likely existed in the past. But, 404 errors… Read More »Everything You Need to Know About 404 Errors
Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in. Product marketing Product marketing is about one thing: the product. Who makes the product doesn’t… Read More »Marketing with the Head or Heart? Product Marketing vs. Brand Marketing