If you’re running a big business, multi channel marketing is an absolute must. In fact, it’s the only way to participate in marketing that makes sense. Today’s customers have a ton of channels at their disposal, and they decide which ones they prefer and like. Simply put, if you’re leaving any channels out, you’re leaving out the customers who prefer those channels over others. And it isn’t just about preferences.… Read More »Multi-channel marketing: why it’s crucial for your business
Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And it helps companies generate interest and boost conversion rates faster than ever. How inbound marketing differs from the outbound approach Inbound marketing offers multiple benefits compared to traditional, outbound strategies. In traditional marketing, companies rely on adverts to get their message across. The focus is on the company and… Read More »A Beginner’s Guide to Inbound Marketing
Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what you’re doing and why SEO is important. Your boss is focused on the big picture, but sometimes they might not know what is necessary to move the needle. Here are seven things your boss wants to know about SEO. 1. What is SEO? The first thing your boss wants… Read More »7 Things Your Boss Wants to Know About SEO
Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes. What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes
So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as well as where to start. Now, it’s time to top off our coverage (for now) with how to execute your account based marketing tactics. First, we’ll cover the process for organizing and launching ABM campaigns. Then, we’ll give you a suggested roadmap for implementing ABM into your marketing efforts… Read More »How to Effectively Execute Your Account Based Marketing Tactics
Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into interested individuals. A 2017 report on the State of Inbound Marketing by HubSpot, a marketing… Read More »Which Lead Generation Offers Work Best?
The sales process has changed in a fundamental way. And those who fail to notice will be left behind. We have to realize that today’s buyer no longer relies on salespeople when making a purchasing decision. They want to do their own research and consult credible sources in the process. In a B2B setting, most clients would prefer to discuss their needs with a subject matter expert. As a result,… Read More »Will a subject matter expert fundamentally change your sales process?
B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at larger, enterprise companies can involve as many as 17 decision makers! That’s probably why there’s been a sudden push to answer the question, “what is Account Based Marketing (ABM)?” If you’re in the marketing world, you know what I’m talking about. In fact, according to eMarketer, 41% of marketers… Read More »What is Account Based Marketing and Where Do I Start?
Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. So while buyer personas might be a great tool, they’re not as diverse and inclusive… Read More »Why Inclusive Marketing Needs to Be Your Priority in 2018
Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website? Double check. Sending out emails? Triple check. But, sometimes what may seem like a pass-through activity has a lot more value and importance than you may think. Take a content audit, for example. What is a content audit? A content audit is a review of all of your content… Read More »Why you need to perform a content audit